Ariat vs Bogs:Which is searched more?
In September 2026, Ariat had more branded searches than Bogs among farm Boots brands worldwide. Ariat was estimated to have 673K branded searches compared to Bogs’ 301K, and held a 47.3% Share of Search versus Bogs’ 21.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ariat or Bogs?
Compare the farm boots brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ariat, Bogs. The figures are in the table below the chart.
View monthly share of search table
| Month | Ariat | Blundstone | Bogs |
|---|---|---|---|
| Oct 2025 | 39.3% | 39.3% | 21.5% |
| Nov 2025 | 42.2% | 42.2% | 15.5% |
| Dec 2025 | 45.6% | 37.6% | 16.8% |
| Jan 2026 | 42.3% | 34.6% | 23.1% |
| Feb 2026 | 45.1% | 30.2% | 24.7% |
| Mar 2026 | 52.8% | 23.6% | 23.6% |
| Apr 2026 | 55.2% | 20.2% | 24.7% |
| May 2026 | 55.2% | 20.2% | 24.7% |
| Jun 2026 | 60.1% | 17.9% | 22% |
| Jul 2026 | 55.2% | 20.2% | 24.7% |
| Aug 2026 | 52.8% | 23.6% | 23.6% |
| Sep 2026 | 47.3% | 31.6% | 21.1% |
How has the Ariat and Bogs comparison changed over the last 12 months?
3 findings
- Ariat was ahead of Bogs in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ariat’s estimated Share of Search among farm Boots brands worldwide moved from 39.3% to 47.3%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Bogs’ estimated Share of Search among farm Boots brands worldwide moved from 21.5% to 21.1%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for farm Boots brands worldwide in September 2026?
2 changes
In September 2026, Ariat lost estimated Share of Search among farm Boots brands worldwide, from 52.8% to 47.3%.
In September 2026, Bogs lost estimated Share of Search among farm Boots brands worldwide, from 23.6% to 21.1%.
Other head-to-heads among farm Boots brands
How each brand is measured
Brandwave collects information about searches that people make online using Ariat’s and Bogs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.