How popular isBogs in search?
In September 2026, there were an estimated 301K branded searches for Bogs worldwide which is down 18.2% over the last 12 months. Bogs holds 21.1% estimated Share of Search among farm Boots brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Ariat47.3%
Blundstone31.6%
Bogs21.1%
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Where does Bogs compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Farm Boots brands | 3rd of 3 | 21.1% | Shown below |
| Gumboot brands | 1st of 4 | 56.1% | Show ranking |
Which farm Boots brands compete with Bogs?
Share of Search by month for Ariat, Blundstone, Bogs. The figures are in the table below the chart.
View monthly share of search table
| Month | Ariat | Blundstone | Bogs |
|---|---|---|---|
| Oct 2025 | 39.3% | 39.3% | 21.5% |
| Nov 2025 | 42.2% | 42.2% | 15.5% |
| Dec 2025 | 45.6% | 37.6% | 16.8% |
| Jan 2026 | 42.3% | 34.6% | 23.1% |
| Feb 2026 | 45.1% | 30.2% | 24.7% |
| Mar 2026 | 52.8% | 23.6% | 23.6% |
| Apr 2026 | 55.2% | 20.2% | 24.7% |
| May 2026 | 55.2% | 20.2% | 24.7% |
| Jun 2026 | 60.1% | 17.9% | 22% |
| Jul 2026 | 55.2% | 20.2% | 24.7% |
| Aug 2026 | 52.8% | 23.6% | 23.6% |
| Sep 2026 | 47.3% | 31.6% | 21.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.3% | 673K | 0% | -5.5 points | |
| 2, held 2nd | 31.6% | 450K | +49.5% | +8 points | |
| 3, held 3rd | 21.1% | 301K | 0% | -2.5 points |
Compare search popularity between Bogs and its closest rivals
Every comparison with Bogs
5 comparisons
How has branded search demand for Bogs changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bogs worldwide fell from 368K to 301K.
- Across the 12 months ending September 2026, Bogs’ estimated Share of Search among farm Boots brands worldwide peaked at 24.7% in February 2026 and was lowest at 15.5% in November 2025.
How did search popularity change for farm Boots brands worldwide in September 2026?
3 changes
In September 2026, Blundstone gained estimated Share of Search among farm Boots brands worldwide, from 23.6% to 31.6%.
In September 2026, Ariat lost estimated Share of Search among farm Boots brands worldwide, from 52.8% to 47.3%.
In September 2026, Bogs lost estimated Share of Search among farm Boots brands worldwide, from 23.6% to 21.1%.
How is Bogs measured?
Brandwave collects information about searches that people make online using Bogs’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- bogs
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Is Bogs your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.