Brandwave

Bogs vs Timberland:Which is more popular?

In September 2026, Timberland had more branded searches than Bogs among waterproof boots brands worldwide. Timberland had about 2.2 million branded searches, while Bogs had 301,000. Timberland made up 20% of all waterproof boots brand searches we track, and Bogs accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about waterproof boots brands, Timberland appeared in four of the five answers and Bogs in two. Bogs and Timberland were each mentioned first in two of the four answers.

Among waterproof boots brands worldwide in September 2026

Who do people search for more?

Timberland, about 7 searches for every 1 for Bogs

Timberland 2.2M searchesBogs 301K searches

Who does AI mention more?

Timberland, mentioned in 4 of 5 answers, Bogs in 2

Timberland in 4 of 5Bogs in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Bogs first in 2Timberland first in 2

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Top waterproof boots brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Timberland was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bogs was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bogs and Timberland were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Merrell1st
  2. KEEN2nd
  3. Timberland3rd
  4. Columbia4th
  5. Hunter5th
  6. Bogs6th
  7. Salomon7th
  8. Skechers–
  9. Clarks–
  10. Ariat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Timberland4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Merrell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Columbia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KEEN3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bogs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hunter2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Salomon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skechers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clarks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ariat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about waterproof boots brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Bogs or Timberland more popular in search?

This chart shows how often people search Google for Bogs and Timberland by name. Each line represents a brand's share of searches for all ten waterproof boots brands we track, month by month, from English-language searches worldwide.

Bogs and Timberland among waterproof boots brands worldwide, by month

Share of searches by month for Timberland, Bogs. The figures are in the table below the chart.

View monthly share of searches table
MonthSkechersTimberlandClarksAriatBogsColumbiaHunterMerrellKEENSalomon
Oct 202549%26.8%12%5.4%2.9%2.9%0.48%0.22%0.12%0.06%
Nov 202545.3%30.3%11.1%6.1%2.2%4.5%0.3%0.13%0.09%<0.01%
Dec 202544.1%29.5%10.8%7.2%2.7%5%0.36%0.16%0.11%0.03%
Jan 202648.6%26.6%11.9%5.3%2.9%3.7%0.48%0.26%0.12%0.01%
Feb 202651.4%23%12.6%5.7%3.1%3.1%0.62%0.34%0.15%<0.01%
Mar 202656.8%17%13.9%6.3%2.8%2%0.69%0.31%0.14%<0.01%
Apr 202656.9%17%13.9%6.3%2.8%1.9%0.69%0.38%0.14%<0.01%
May 202661.8%15.1%12.4%5.6%2.5%1.5%0.5%0.41%0.12%<0.01%
Jun 202659.3%14.5%14.5%6.5%2.4%1.7%0.59%0.39%0.14%<0.01%
Jul 202653.1%19.4%15.9%5.8%2.6%1.8%0.64%0.53%0.16%<0.01%
Aug 202653.2%19.5%15.9%5.9%2.6%1.8%0.53%0.43%0.13%<0.01%
Sep 202654.7%20%13.4%6%2.7%2.2%0.54%0.36%0.13%<0.01%

How has the Bogs and Timberland comparison changed over the last 12 months?

3 findings
  • Timberland was ahead of Bogs in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bogs’ share of searches among waterproof boots brands worldwide moved from 2.9% to 2.7%, and its estimated monthly branded searches moved from 368K to 301K.
  • Across the 12 months ending September 2026, Timberland’s share of searches among waterproof boots brands worldwide moved from 26.8% to 20%, and its estimated monthly branded searches moved from 3.4M to 2.2M.

How did search popularity change for waterproof boots brands worldwide in September 2026?

2 changes

  1. In September 2026, Timberland gained share of searches among waterproof boots brands worldwide, from 19.5% to 20%.

  2. Estimated monthly branded searches for Bogs worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bogs’ and Timberland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bogs

1 branded search term

  • bogs

Timberland

1 branded search term

  • timberland

How the Brand Demand Index is measured

Other head-to-heads among waterproof boots brands

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