Brandwave

How popular isTimberland?

In September 2026, people searched for Timberland by name about 2.2 million times worldwide, a 33.1% decrease from the previous year. These searches made up 20% of all global waterproof boots brand searches, placing Timberland second out of ten brands. When we asked both ChatGPT and Google AI Overviews about waterproof boots brands, Timberland appeared in four of the five answers and was the third most recommended of the ten.

Search and AI answers in September 2026

Timberland is the second most searched of 10 competitors and the third most recommended in AI answers.

  1. SkechersShare of searches 54.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. TimberlandShare of searches 20%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. ClarksShare of searches 13.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. AriatShare of searches 6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. BogsShare of searches 2.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top waterproof boots brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Timberland was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Timberland is the third most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Merrell1st
  2. KEEN2nd
  3. Timberland3rd
  4. Columbia4th
  5. Hunter5th
  6. Bogs6th
  7. Salomon7th
  8. Skechers–
  9. Clarks–
  10. Ariat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Timberland4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Merrell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Columbia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KEEN3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bogs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hunter2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Salomon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skechers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clarks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ariat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about waterproof boots brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which waterproof boots brands compete with Timberland?

Timberland against waterproof boots brands worldwide, by month

Share of searches by month for Skechers, Timberland, Clarks, Ariat, Bogs, Columbia. The figures are in the table below the chart.

View monthly share of searches table
MonthSkechersTimberlandClarksAriatBogsColumbiaHunterMerrellKEENSalomon
Oct 202549%26.8%12%5.4%2.9%2.9%0.48%0.22%0.12%0.06%
Nov 202545.3%30.3%11.1%6.1%2.2%4.5%0.3%0.13%0.09%<0.01%
Dec 202544.1%29.5%10.8%7.2%2.7%5%0.36%0.16%0.11%0.03%
Jan 202648.6%26.6%11.9%5.3%2.9%3.7%0.48%0.26%0.12%0.01%
Feb 202651.4%23%12.6%5.7%3.1%3.1%0.62%0.34%0.15%<0.01%
Mar 202656.8%17%13.9%6.3%2.8%2%0.69%0.31%0.14%<0.01%
Apr 202656.9%17%13.9%6.3%2.8%1.9%0.69%0.38%0.14%<0.01%
May 202661.8%15.1%12.4%5.6%2.5%1.5%0.5%0.41%0.12%<0.01%
Jun 202659.3%14.5%14.5%6.5%2.4%1.7%0.59%0.39%0.14%<0.01%
Jul 202653.1%19.4%15.9%5.8%2.6%1.8%0.64%0.53%0.16%<0.01%
Aug 202653.2%19.5%15.9%5.9%2.6%1.8%0.53%0.43%0.13%<0.01%
Sep 202654.7%20%13.4%6%2.7%2.2%0.54%0.36%0.13%<0.01%

  1. 1.Skechers

    54.7%

    Held 1st. 6.1M estimated branded searches, 0% vs prior month. Share +1.4 points.

  2. 2.Timberland

    20%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Clarks

    13.4%

    Held 3rd. 1.5M estimated branded searches, -18% vs prior month. Share -2.5 points.

  4. 4.Ariat

    6%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Bogs

    2.7%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Columbia

    2.2%

    Held 6th. 245K estimated branded searches, +17.2% vs prior month. Share +0.4 points.

  7. 7.Hunter

    0.54%

    Held 7th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Merrell

    0.36%

    Held 8th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  9. 9.KEEN

    0.13%

    Held 9th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Salomon

    <0.01%

    Held 10th. 880 estimated branded searches, +49.2% vs prior month. Share 0 points.

Compare popularity between Timberland and its closest rivals

Every comparison with Timberland

24 comparisons

How has branded search demand for Timberland changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Timberland worldwide fell from 3.4M to 2.2M.
  • Across the 12 months ending September 2026, Timberland’s share of searches among waterproof boots brands worldwide decreased from 26.8% to 20%.
  • Across the 12 months ending September 2026, Timberland’s share of searches among waterproof boots brands worldwide peaked at 30.3% in November 2025 and was lowest at 14.5% in June 2026.

How did search popularity change for waterproof boots brands worldwide in September 2026?

6 changes

  1. In September 2026, Skechers gained share of searches among waterproof boots brands worldwide, from 53.2% to 54.7%.

  2. In September 2026, Timberland gained share of searches among waterproof boots brands worldwide, from 19.5% to 20%.

  3. In September 2026, Clarks lost share of searches among waterproof boots brands worldwide, from 15.9% to 13.4%.

  4. Columbia’s share of searches among waterproof boots brands worldwide has gained ground for 3 months in a row, from 1.7% to 2.2% in September 2026.

  5. Estimated monthly branded searches for Merrell worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.

  6. Estimated monthly branded searches for Salomon worldwide fell 89.1% over 12 measured months, from 8.1K to 880 in September 2026.

How are Timberland’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Timberland’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • timberland

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How the Brand Demand Index is measured

Where does Timberland compete?

Timberland is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Boot brands2nd of 1117.7%Show ranking
Dress boots brands2nd of 1118.1%Show ranking
Waterproof boots brands2nd of 1020%Shown above
Steel toe boot brands1st of 940.7%Show ranking
Creator with pink hair and a pink jacket

Is Timberland your brand?

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