Brandwave

Columbia vs Timberland:Which is more popular?

In September 2026, Timberland had more branded searches than Columbia among waterproof boots brands worldwide. Timberland had about 2.2 million branded searches, while Columbia had 245,000. Timberland made up 20% of all waterproof boots brand searches we track, and Columbia accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about waterproof boots brands, Timberland appeared in four of the five answers and Columbia in three. Timberland was mentioned before Columbia in three out of four answers.

Among waterproof boots brands worldwide in September 2026

Who do people search for more?

Timberland, about 9 searches for every 1 for Columbia

Timberland 2.2M searchesColumbia 245K searches

Who does AI mention more?

Timberland, mentioned in 4 of 5 answers, Columbia in 3

Timberland in 4 of 5Columbia in 3 of 5

Who does AI recommend more?

Timberland, named ahead of Columbia in 3 of 4 answers

Timberland first in 3Columbia first in 1

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Top waterproof boots brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Timberland was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Columbia was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Timberland was listed before Columbia in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Merrell1st
  2. KEEN2nd
  3. Timberland3rd
  4. Columbia4th
  5. Hunter5th
  6. Bogs6th
  7. Salomon7th
  8. Skechers–
  9. Clarks–
  10. Ariat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Timberland4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Merrell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Columbia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KEEN3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bogs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hunter2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Salomon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skechers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clarks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ariat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about waterproof boots brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Columbia or Timberland more popular in search?

This chart shows how often people search Google for Columbia and Timberland by name. Each line represents a brand's share of searches for all ten waterproof boots brands we track, month by month, from English-language searches worldwide.

Columbia and Timberland among waterproof boots brands worldwide, by month

Share of searches by month for Timberland, Columbia. The figures are in the table below the chart.

View monthly share of searches table
MonthSkechersTimberlandClarksAriatBogsColumbiaHunterMerrellKEENSalomon
Oct 202549%26.8%12%5.4%2.9%2.9%0.48%0.22%0.12%0.06%
Nov 202545.3%30.3%11.1%6.1%2.2%4.5%0.3%0.13%0.09%<0.01%
Dec 202544.1%29.5%10.8%7.2%2.7%5%0.36%0.16%0.11%0.03%
Jan 202648.6%26.6%11.9%5.3%2.9%3.7%0.48%0.26%0.12%0.01%
Feb 202651.4%23%12.6%5.7%3.1%3.1%0.62%0.34%0.15%<0.01%
Mar 202656.8%17%13.9%6.3%2.8%2%0.69%0.31%0.14%<0.01%
Apr 202656.9%17%13.9%6.3%2.8%1.9%0.69%0.38%0.14%<0.01%
May 202661.8%15.1%12.4%5.6%2.5%1.5%0.5%0.41%0.12%<0.01%
Jun 202659.3%14.5%14.5%6.5%2.4%1.7%0.59%0.39%0.14%<0.01%
Jul 202653.1%19.4%15.9%5.8%2.6%1.8%0.64%0.53%0.16%<0.01%
Aug 202653.2%19.5%15.9%5.9%2.6%1.8%0.53%0.43%0.13%<0.01%
Sep 202654.7%20%13.4%6%2.7%2.2%0.54%0.36%0.13%<0.01%

How has the Columbia and Timberland comparison changed over the last 12 months?

3 findings
  • Timberland was ahead of Columbia in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Columbia’s share of searches among waterproof boots brands worldwide moved from 2.9% to 2.2%, and its estimated monthly branded searches moved from 366K to 245K.
  • Across the 12 months ending September 2026, Timberland’s share of searches among waterproof boots brands worldwide moved from 26.8% to 20%, and its estimated monthly branded searches moved from 3.4M to 2.2M.

How did search popularity change for waterproof boots brands worldwide in September 2026?

2 changes

  1. In September 2026, Timberland gained share of searches among waterproof boots brands worldwide, from 19.5% to 20%.

  2. Columbia’s share of searches among waterproof boots brands worldwide has gained ground for 3 months in a row, from 1.7% to 2.2% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Columbia’s and Timberland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Columbia

2 branded search terms

  • columbia jacket
  • columbia sportswear

Timberland

1 branded search term

  • timberland

How the Brand Demand Index is measured

Other head-to-heads among waterproof boots brands

Creator with pink hair and a pink jacket

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