Brandwave

How popular isColumbia in search?

In September 2026, there were an estimated 245K branded searches for Columbia worldwide which is down 33.1% over the last 12 months. Columbia holds 2.8% estimated Share of Search among waterproof boots brands worldwide and is ranked 4th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Skechers70.7%
  2. Clarks17.3%
  3. Ariat7.8%
  4. Columbia2.8%
  5. Hunter0.7%
  6. Merrell0.47%
  7. KEEN0.17%
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Which waterproof boots brands compete with Columbia?

Columbia against waterproof boots brands worldwide, by month

Share of Search by month for Skechers, Clarks, Ariat, Columbia. The figures are in the table below the chart.

View monthly share of search table
MonthSkechersClarksAriatColumbiaHunterMerrellKEEN
Oct 202569.9%17.1%7.7%4.2%0.69%0.31%0.17%
Nov 202567.1%16.4%9%6.7%0.44%0.2%0.13%
Dec 202565.1%16%10.6%7.4%0.53%0.24%0.16%
Jan 202669%16.9%7.6%5.3%0.68%0.37%0.17%
Feb 202669.7%17%7.7%4.2%0.84%0.46%0.21%
Mar 202670.9%17.4%7.8%2.5%0.86%0.38%0.17%
Apr 202671%17.4%7.8%2.3%0.86%0.47%0.17%
May 202675.1%15.1%6.8%1.8%0.61%0.5%0.15%
Jun 202671.3%17.5%7.8%2%0.71%0.47%0.17%
Jul 202668.1%20.4%7.5%2.3%0.82%0.67%0.2%
Aug 202668.3%20.4%7.5%2.3%0.68%0.55%0.17%
Sep 202670.7%17.3%7.8%2.8%0.7%0.47%0.17%

  1. 1.Skechers

    70.7%

    Held 1st. 6.1M estimated branded searches, 0% vs prior month. Share +2.4 points.

  2. 2.Clarks

    17.3%

    Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -3.1 points.

  3. 3.Ariat

    7.8%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Columbia

    2.8%

    Held 4th. 245K estimated branded searches, +17.2% vs prior month. Share +0.5 points.

  5. 5.Hunter

    0.7%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Merrell

    0.47%

    Held 6th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  7. 7.KEEN

    0.17%

    Held 7th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Columbia and its closest rivals

Every comparison with Columbia

How has branded search demand for Columbia changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Columbia worldwide fell from 366K to 245K.
  • Across the 12 months ending September 2026, Columbia’s estimated Share of Search among waterproof boots brands worldwide decreased from 4.2% to 2.8%.
  • Across the 12 months ending September 2026, Columbia’s estimated Share of Search among waterproof boots brands worldwide peaked at 7.4% in December 2025 and was lowest at 1.8% in May 2026.

How did search popularity change for waterproof boots brands worldwide in September 2026?

  1. In September 2026, Skechers gained estimated Share of Search among waterproof boots brands worldwide, from 68.3% to 70.7%.

  2. In September 2026, Clarks lost estimated Share of Search among waterproof boots brands worldwide, from 20.4% to 17.3%.

  3. Columbia’s estimated Share of Search among waterproof boots brands worldwide has gained ground for 3 months in a row, from 2% to 2.8% in September 2026.

  4. Estimated monthly branded searches for Merrell worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.

Where does Columbia compete?

Columbia is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Jackets6th of 62.1%Show ranking
Outdoor clothing brands6th of 92.4%Show ranking
Fleece brands5th of 52.5%Show ranking
Waterproof boots brands4th of 72.8%Shown above
Waterproof jacket brands6th of 64.4%Show ranking
Hiking shoe brands3rd of 54.9%Show ranking
Backpack cooler brands3rd of 714.9%Show ranking
Base layer brands3rd of 615.5%Show ranking
Softshell jacket brands2nd of 334.6%Show ranking
Hiking boots2nd of 622.6%Show ranking

How is Columbia measured?

Brandwave collects information about searches that people make online using Columbia’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • columbia jacket
  • columbia sportswear

Do you work for Columbia? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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