Burton vs Columbia:Which is searched more?
In September 2026, Columbia had more branded searches than Burton among base layer brands worldwide. Columbia was estimated to have 246K branded searches compared to Burton’s 116K, and held a 14.6% Share of Search versus Burton’s 6.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Burton or Columbia?
Compare the base layer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Columbia, Burton. The figures are in the table below the chart.
View monthly share of search table
| Month | Ariat | Carhartt | Columbia | Burton | Castelli | First Lite |
|---|---|---|---|---|---|---|
| Oct 2025 | 29.4% | 35.9% | 16% | 7% | 5.9% | 5.9% |
| Nov 2025 | 25.7% | 38.5% | 19.3% | 7.9% | 3.5% | 5.2% |
| Dec 2025 | 25.5% | 38.2% | 17.7% | 13% | 2.8% | 2.8% |
| Jan 2026 | 25.1% | 30.7% | 17.4% | 19.5% | 5% | 2.3% |
| Feb 2026 | 29.4% | 24.1% | 16.1% | 20.5% | 7.2% | 2.6% |
| Mar 2026 | 43.9% | 19.6% | 14.4% | 10.7% | 8.8% | 2.6% |
| Apr 2026 | 49.9% | 14.9% | 14.9% | 5.1% | 12.2% | 3% |
| May 2026 | 52% | 12.8% | 14.3% | 4.4% | 12.8% | 3.8% |
| Jun 2026 | 54.2% | 13.3% | 13.8% | 4.5% | 10.9% | 3.3% |
| Jul 2026 | 48.4% | 14.5% | 15.1% | 5.8% | 11.9% | 4.4% |
| Aug 2026 | 44.9% | 16.4% | 14% | 6.3% | 11% | 7.3% |
| Sep 2026 | 39.9% | 26.7% | 14.6% | 6.9% | 6.5% | 5.4% |
How has the Burton and Columbia comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Burton took it in January 2026, Columbia took it in March 2026.
- Across the 12 months ending September 2026, Burton’s estimated Share of Search among base layer brands worldwide moved from 7% to 6.9%, and its estimated monthly branded searches moved from 160K to 116K.
- Across the 12 months ending September 2026, Columbia’s estimated Share of Search among base layer brands worldwide moved from 16% to 14.6%, and its estimated monthly branded searches moved from 366K to 246K.
How did search popularity change for base layer brands worldwide in September 2026?
2 changes
In September 2026, Burton overtook Castelli and First Lite to rank 4th among base layer brands worldwide, with 6.9% estimated Share of Search.
In September 2026, Columbia gained estimated Share of Search among base layer brands worldwide, from 14% to 14.6%.
Other head-to-heads among base layer brands
How each brand is measured
Brandwave collects information about searches that people make online using Burton’s and Columbia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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