Brandwave

How popular isBurton in search?

In August 2026, there were an estimated 1.3K branded searches for Burton worldwide which is down 45.8% over the last 11 months. Burton holds 0.17% estimated Share of Search among snowboard brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ride57.4%
  2. GNU31.4%
  3. Capita9.4%
  4. Lib Tech1.5%
  5. Burton0.17%
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Where does Burton compete?

Burton is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Snowboard brands5th of 50.17%Shown below
Snowboard boots6th of 60.45%Show ranking

Which snowboard brands compete with Burton?

Burton against snowboard brands worldwide, by month

Share of Search by month for Ride, GNU, Capita, Burton. The figures are in the table below the chart.

View monthly share of search table
MonthRideGNUCapitaLib TechBurton
Oct 202554.4%29.8%13.3%2.2%0.29%
Nov 202553.7%29.4%13.1%3.2%0.53%
Dec 202556.7%25.3%13.9%3.4%0.68%
Jan 202648.6%32.5%14.6%3.6%0.71%
Feb 202646.7%31.2%17.1%4.2%0.69%
Mar 202654.5%29.8%13.3%2.2%0.23%
Apr 202656.5%30.9%11.4%1.2%0.09%
May 202661.3%27.4%10.1%1.1%0.07%
Jun 202664.5%23.7%10.6%1.2%0.07%
Jul 202663%23.1%12.7%1.1%0.1%
Aug 202657.4%31.4%9.4%1.5%0.17%
Sep 2026—————

  1. 1.Ride

    57.4%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share -5.6 points.

  2. 2.GNU

    31.4%

    Held 2nd. 246K estimated branded searches, +49.1% vs prior month. Share +8.3 points.

  3. 3.Capita

    9.4%

    Held 3rd. 74K estimated branded searches, -18.2% vs prior month. Share -3.2 points.

  4. 4.Lib Tech

    1.5%

    Held 4th. 12.1K estimated branded searches, +49.4% vs prior month. Share +0.4 points.

  5. 5.Burton

    0.17%

    Held 5th. 1.3K estimated branded searches, +80.6% vs prior month. Share +0.1 points.

Compare search popularity between Burton and its closest rivals

How has branded search demand for Burton changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Burton worldwide fell from 2.4K to 1.3K.
  • Across the 11 months ending August 2026, Burton’s estimated Share of Search among snowboard brands worldwide held steady, from 0.29% to 0.17%.

How did search popularity change for snowboard brands worldwide in August 2026?

  1. In August 2026, GNU gained estimated Share of Search among snowboard brands worldwide, from 23.1% to 31.4%.

  2. In August 2026, Ride lost estimated Share of Search among snowboard brands worldwide, from 63% to 57.4%.

  3. In August 2026, Capita lost estimated Share of Search among snowboard brands worldwide, from 12.7% to 9.4%.

  4. Estimated monthly branded searches for Burton worldwide fell 45.8% over 11 measured months, from 2.4K to 1.3K in August 2026.

  5. Estimated monthly branded searches for Lib Tech worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.

How is Burton measured?

Brandwave collects information about searches that people make online using Burton’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • burton ski

Do you work for Burton? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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