Burton vs ThirtyTwo:Which is more popular by branded search?
In August 2026, ThirtyTwo had more branded searches than Burton among snowboard boots worldwide. ThirtyTwo was estimated to have 9.9K branded searches compared to Burton’s 1.3K, and held a 3.4% Share of Search versus Burton’s 0.45%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Burton or ThirtyTwo?
Compare the snowboard boots people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ThirtyTwo, Burton. The figures are in the table below the chart.
View monthly share of search table
| Month | Salomon | Nitro | K2 | ThirtyTwo | Vans | Burton |
|---|---|---|---|---|---|---|
| Oct 2025 | 33% | 46.2% | 11.7% | 6.4% | 1.9% | 0.85% |
| Nov 2025 | 29.6% | 42.6% | 15.7% | 8.6% | 2.1% | 1.4% |
| Dec 2025 | 31% | 36% | 20.1% | 9% | 2.2% | 1.8% |
| Jan 2026 | 29.9% | 34.6% | 19.4% | 13% | 1.4% | 1.7% |
| Feb 2026 | 30.1% | 38.1% | 20.8% | 7.6% | 1.5% | 1.9% |
| Mar 2026 | 38.7% | 40.4% | 12% | 6.6% | 1.6% | 0.69% |
| Apr 2026 | 41.8% | 45.7% | 5% | 5% | 2.2% | 0.3% |
| May 2026 | 46.7% | 44.2% | 3.2% | 3.9% | 1.7% | 0.19% |
| Jun 2026 | 49.4% | 43.2% | 2.5% | 3.1% | 1.7% | 0.18% |
| Jul 2026 | 44.6% | 47.5% | 2.8% | 3.4% | 1.5% | 0.25% |
| Aug 2026 | 47.6% | 41.5% | 5.1% | 3.4% | 1.9% | 0.45% |
| Sep 2026 | — | — | — | — | — | — |
How has the Burton and ThirtyTwo comparison changed over the last 12 months?
3 findings
- ThirtyTwo was ahead of Burton in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Burton’s estimated Share of Search among snowboard boots worldwide moved from 0.85% to 0.45%, and its estimated monthly branded searches moved from 2.4K to 1.3K.
- Across the 11 months ending August 2026, ThirtyTwo’s estimated Share of Search among snowboard boots worldwide moved from 6.4% to 3.4%, and its estimated monthly branded searches moved from 18.1K to 9.9K.
How did search popularity change for snowboard boots worldwide in August 2026?
3 changes
In August 2026, K2 overtook ThirtyTwo to rank 3rd among snowboard boots worldwide, at 5.1%.
Estimated monthly branded searches for Burton worldwide fell 45.8% over 11 measured months, from 2.4K to 1.3K in August 2026.
Estimated monthly branded searches for ThirtyTwo worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Burton’s and ThirtyTwo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.