Brandwave

How popular isRide?

In September 2026, people searched for Ride by name about 450,000 times worldwide, about the same as the previous year. These searches made up 7.2% of all global snowboard boot searches, placing Ride third out of six boots. When we asked both ChatGPT and Google AI Overviews about snowboard boots, Ride appeared in three of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Ride is the third most searched of 6 competitors and the fourth most recommended in AI answers.

  1. VansShare of searches 79.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. K2Share of searches 11%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
  3. RideShare of searches 7.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. BurtonShare of searches 1.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. SalomonShare of searches 0.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th

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Top snowboard boots in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ride was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Ride is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Burton1st
  2. ThirtyTwo2nd
  3. Vans3rd
  4. Ride4th
  5. K25th
  6. Salomon6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • K25 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Burton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ThirtyTwo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vans3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ride3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Salomon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about snowboard boots

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which snowboard boots compete with Ride?

Ride against snowboard boots worldwide, by month

Share of searches by month for Vans, K2, Ride. The figures are in the table below the chart.

View monthly share of searches table
MonthVansK2RideBurtonSalomonThirtyTwo
Oct 202573.3%15.3%8.1%2.3%0.54%0.44%
Nov 202578.9%11.2%5.8%3.1%0.48%0.51%
Dec 202577.7%11.2%5.7%4.3%0.51%0.53%
Jan 202669%15.1%7.6%6.3%0.83%1.1%
Feb 202673.4%13.2%6.6%5.6%0.66%0.58%
Mar 202679%11.2%7.1%1.9%0.53%0.37%
Apr 202676.9%12.9%8.5%0.98%0.56%0.27%
May 202678.6%13.1%7.1%0.68%0.46%0.18%
Jun 202675%15.2%8.3%0.8%0.53%0.17%
Jul 202680.3%10.9%7.2%0.84%0.47%0.19%
Aug 202679.4%13.2%5.8%0.99%0.48%0.17%
Sep 202679.5%11%7.2%1.5%0.5%0.29%

  1. 1.Vans

    79.5%

    Held 1st. 5M estimated branded searches, -18.3% vs prior month. Share +0.2 points.

  2. 2.K2

    11%

    Held 2nd. 691K estimated branded searches, -31.9% vs prior month. Share -2.2 points.

  3. 3.Ride

    7.2%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share +1.3 points.

  4. 4.Burton

    1.5%

    Held 4th. 95.8K estimated branded searches, +25.2% vs prior month. Share +0.5 points.

  5. 5.Salomon

    0.5%

    Held 5th. 31.5K estimated branded searches, -14.2% vs prior month. Share 0 points.

  6. 6.ThirtyTwo

    0.29%

    Held 6th. 18.4K estimated branded searches, +43.8% vs prior month. Share +0.1 points.

Compare popularity between Ride and its closest rivals

Every comparison with Ride

10 comparisons

How has branded search demand for Ride changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ride worldwide held steady at 450K.
  • Across the 12 months ending September 2026, Ride’s share of searches among snowboard boots worldwide decreased from 8.1% to 7.2%.
  • Across the 12 months ending September 2026, Ride’s share of searches among snowboard boots worldwide peaked at 8.5% in April 2026 and was lowest at 5.7% in December 2025.

How did search popularity change for snowboard boots worldwide in September 2026?

5 changes

  1. In September 2026, Ride gained share of searches among snowboard boots worldwide, from 5.8% to 7.2%.

  2. In September 2026, Burton gained share of searches among snowboard boots worldwide, from 0.99% to 1.5%.

  3. In September 2026, K2 lost share of searches among snowboard boots worldwide, from 13.2% to 11%.

  4. Estimated monthly branded searches for Vans worldwide rose 22.2% over 12 measured months, from 4.1M to 5M in September 2026.

  5. Estimated monthly branded searches for ThirtyTwo worldwide fell 25.5% over 12 measured months, from 24.7K to 18.4K in September 2026.

How are Ride’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Ride’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ride

Do you work for Ride? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Ride compete?

Ride is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Snowboard boots3rd of 67.2%Shown above
Snowboard brands2nd of 824%Show ranking
Creator with pink hair and a pink jacket

Is Ride your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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