Brandwave

Snowboard boots:Which brands are most popular in search?

In August 2026, Salomon was the most searched among snowboard boots worldwide, with an estimated 137K branded searches and 47.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Salomon47.6%
  2. Nitro41.5%
  3. K25.1%
  4. ThirtyTwo3.4%
  5. Vans1.9%
  6. Burton0.45%

Follow snowboard boots and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the snowboard boots people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among snowboard boots worldwide, by month

Share of Search by month for Salomon, Nitro, K2, ThirtyTwo. The figures are in the table below the chart.

View monthly share of search table
MonthSalomonNitroK2ThirtyTwoVansBurton
Oct 202533%46.2%11.7%6.4%1.9%0.85%
Nov 202529.6%42.6%15.7%8.6%2.1%1.4%
Dec 202531%36%20.1%9%2.2%1.8%
Jan 202629.9%34.6%19.4%13%1.4%1.7%
Feb 202630.1%38.1%20.8%7.6%1.5%1.9%
Mar 202638.7%40.4%12%6.6%1.6%0.69%
Apr 202641.8%45.7%5%5%2.2%0.3%
May 202646.7%44.2%3.2%3.9%1.7%0.19%
Jun 202649.4%43.2%2.5%3.1%1.7%0.18%
Jul 202644.6%47.5%2.8%3.4%1.5%0.25%
Aug 202647.6%41.5%5.1%3.4%1.9%0.45%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Salomon

    47.6%

    Moved from 2nd to 1st. 137K estimated branded searches, +5% vs prior month. Share +3 points.

  2. 2.Nitro

    41.5%

    Moved from 1st to 2nd. 120K estimated branded searches, -14.1% vs prior month. Share -6 points.

  3. 3.K2

    5.1%

    Moved from 4th to 3rd. 14.8K estimated branded searches, +82.7% vs prior month. Share +2.4 points.

  4. 4.ThirtyTwo

    3.4%

    Moved from 3rd to 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Vans

    1.9%

    Held 5th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.4 points.

  6. 6.Burton

    0.45%

    Held 6th. 1.3K estimated branded searches, +80.6% vs prior month. Share +0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among snowboard boots worldwide?

In August 2026, Salomon was the most searched among snowboard boots worldwide, with an estimated 137K branded searches and 47.6% estimated Share of Search within this set. Nitro is in 2nd place, 6 percentage points behind at 41.5% Share of Search.

Global snowboard boots, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Salomon33% → 47.6%49.4%Jun 202629.6%Nov 20252nd → 1st
Nitro46.2% → 41.5%47.5%Jul 202634.6%Jan 20261st → 2nd
K211.7% → 5.1%20.8%Feb 20262.5%Jun 20263rd
ThirtyTwo6.4% → 3.4%13%Jan 20263.1%Jun 20264th
Vans1.9%2.2%Apr 20261.4%Jan 20265th
Burton0.85% → 0.45%1.9%Feb 20260.18%Jun 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Salomon’s estimated Share of Search among snowboard boots worldwide increased from 33% to 47.6%.
  • Across the 11 months ending August 2026, Nitro’s estimated Share of Search among snowboard boots worldwide decreased from 46.2% to 41.5%.
  • Across the 11 months ending August 2026, K2’s estimated Share of Search among snowboard boots worldwide decreased from 11.7% to 5.1%.
  • Across the 11 months ending August 2026, ThirtyTwo’s estimated Share of Search among snowboard boots worldwide decreased from 6.4% to 3.4%.
  • Across the 11 months ending August 2026, Salomon’s estimated Share of Search among snowboard boots worldwide peaked at 49.4% in June 2026 and was lowest at 29.6% in November 2025.
  • Across the 11 months ending August 2026, Nitro’s estimated Share of Search among snowboard boots worldwide peaked at 47.5% in July 2026 and was lowest at 34.6% in January 2026.
  • Across the 11 months ending August 2026, K2’s estimated Share of Search among snowboard boots worldwide peaked at 20.8% in February 2026 and was lowest at 2.5% in June 2026.
  • Across the 11 months ending August 2026, ThirtyTwo’s estimated Share of Search among snowboard boots worldwide peaked at 13% in January 2026 and was lowest at 3.1% in June 2026.
  • Across the 11 months ending August 2026, Burton’s estimated Share of Search among snowboard boots worldwide peaked at 1.9% in February 2026 and was lowest at 0.18% in June 2026.
  • Across the 11 months ending August 2026, Salomon rose from 2nd to 1st among snowboard boots worldwide.
  • Across the 11 months ending August 2026, Nitro fell from 1st to 2nd among snowboard boots worldwide.
  • Across the 11 months ending August 2026, Vans and Burton held steady: their estimated Share of Search among snowboard boots worldwide each moved less than 0.5 percentage points.

How did search popularity change for snowboard boots worldwide in August 2026?

  1. In August 2026, Salomon overtook Nitro to take the highest estimated Share of Search among snowboard boots worldwide, at 47.6%.

  2. In August 2026, K2 overtook ThirtyTwo to rank 3rd among snowboard boots worldwide, at 5.1%.

  3. In August 2026, Nitro lost estimated Share of Search among snowboard boots worldwide, from 47.5% to 41.5%.

  4. Estimated monthly branded searches for Burton worldwide fell 45.8% over 11 measured months, from 2.4K to 1.3K in August 2026.

  5. Estimated monthly branded searches for ThirtyTwo worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free