GNU vs Ride:Which is more popular by branded search?
In August 2026, Ride had more branded searches than GNU among snowboard brands worldwide. Ride was estimated to have 450K branded searches compared to GNU’s 246K, and held a 57.4% Share of Search versus GNU’s 31.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, GNU or Ride?
Compare the snowboard brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ride, GNU. The figures are in the table below the chart.
View monthly share of search table
| Month | Ride | GNU | Capita | Lib Tech | Burton |
|---|---|---|---|---|---|
| Oct 2025 | 54.4% | 29.8% | 13.3% | 2.2% | 0.29% |
| Nov 2025 | 53.7% | 29.4% | 13.1% | 3.2% | 0.53% |
| Dec 2025 | 56.7% | 25.3% | 13.9% | 3.4% | 0.68% |
| Jan 2026 | 48.6% | 32.5% | 14.6% | 3.6% | 0.71% |
| Feb 2026 | 46.7% | 31.2% | 17.1% | 4.2% | 0.69% |
| Mar 2026 | 54.5% | 29.8% | 13.3% | 2.2% | 0.23% |
| Apr 2026 | 56.5% | 30.9% | 11.4% | 1.2% | 0.09% |
| May 2026 | 61.3% | 27.4% | 10.1% | 1.1% | 0.07% |
| Jun 2026 | 64.5% | 23.7% | 10.6% | 1.2% | 0.07% |
| Jul 2026 | 63% | 23.1% | 12.7% | 1.1% | 0.1% |
| Aug 2026 | 57.4% | 31.4% | 9.4% | 1.5% | 0.17% |
| Sep 2026 | — | — | — | — | — |
How has the GNU and Ride comparison changed over the last 12 months?
3 findings
- Ride was ahead of GNU in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, GNU’s estimated Share of Search among snowboard brands worldwide moved from 29.8% to 31.4%, and its estimated monthly branded searches held steady at 246K.
- Across the 11 months ending August 2026, Ride’s estimated Share of Search among snowboard brands worldwide moved from 54.4% to 57.4%, and its estimated monthly branded searches held steady at 450K.
How did search popularity change for snowboard brands worldwide in August 2026?
2 changes
In August 2026, GNU gained estimated Share of Search among snowboard brands worldwide, from 23.1% to 31.4%.
In August 2026, Ride lost estimated Share of Search among snowboard brands worldwide, from 63% to 57.4%.
How each brand is measured
Brandwave collects information about searches that people make online using GNU’s and Ride’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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