How popular isGNU in search?
In August 2026, there were an estimated 246K branded searches for GNU worldwide which held steady over the last 11 months. GNU holds 31.4% estimated Share of Search among snowboard brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which snowboard brands compete with GNU?
Share of Search by month for Ride, GNU, Capita. The figures are in the table below the chart.
View monthly share of search table
| Month | Ride | GNU | Capita | Lib Tech | Burton |
|---|---|---|---|---|---|
| Oct 2025 | 54.4% | 29.8% | 13.3% | 2.2% | 0.29% |
| Nov 2025 | 53.7% | 29.4% | 13.1% | 3.2% | 0.53% |
| Dec 2025 | 56.7% | 25.3% | 13.9% | 3.4% | 0.68% |
| Jan 2026 | 48.6% | 32.5% | 14.6% | 3.6% | 0.71% |
| Feb 2026 | 46.7% | 31.2% | 17.1% | 4.2% | 0.69% |
| Mar 2026 | 54.5% | 29.8% | 13.3% | 2.2% | 0.23% |
| Apr 2026 | 56.5% | 30.9% | 11.4% | 1.2% | 0.09% |
| May 2026 | 61.3% | 27.4% | 10.1% | 1.1% | 0.07% |
| Jun 2026 | 64.5% | 23.7% | 10.6% | 1.2% | 0.07% |
| Jul 2026 | 63% | 23.1% | 12.7% | 1.1% | 0.1% |
| Aug 2026 | 57.4% | 31.4% | 9.4% | 1.5% | 0.17% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.4% | 450K | 0% | -5.6 points | |
| 2, held 2nd | 31.4% | 246K | +49.1% | +8.3 points | |
| 3, held 3rd | 9.4% | 74K | -18.2% | -3.2 points | |
| 4, held 4th | 1.5% | 12.1K | +49.4% | +0.4 points | |
| 5, held 5th | 0.17% | 1.3K | +80.6% | +0.1 points |
1.Ride
57.4%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share -5.6 points.
2.GNU
31.4%
Held 2nd. 246K estimated branded searches, +49.1% vs prior month. Share +8.3 points.
3.Capita
9.4%
Held 3rd. 74K estimated branded searches, -18.2% vs prior month. Share -3.2 points.
4.
Lib Tech1.5%
Held 4th. 12.1K estimated branded searches, +49.4% vs prior month. Share +0.4 points.
5.
Burton0.17%
Held 5th. 1.3K estimated branded searches, +80.6% vs prior month. Share +0.1 points.
Compare search popularity between GNU and its closest rivals
How has branded search demand for GNU changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for GNU worldwide held steady at 246K.
- Across the 11 months ending August 2026, GNU’s estimated Share of Search among snowboard brands worldwide increased from 29.8% to 31.4%.
- Across the 11 months ending August 2026, GNU’s estimated Share of Search among snowboard brands worldwide peaked at 32.5% in January 2026 and was lowest at 23.1% in July 2026.
How did search popularity change for snowboard brands worldwide in August 2026?
5 changes
In August 2026, GNU gained estimated Share of Search among snowboard brands worldwide, from 23.1% to 31.4%.
In August 2026, Ride lost estimated Share of Search among snowboard brands worldwide, from 63% to 57.4%.
In August 2026, Capita lost estimated Share of Search among snowboard brands worldwide, from 12.7% to 9.4%.

Estimated monthly branded searches for Burton worldwide fell 45.8% over 11 measured months, from 2.4K to 1.3K in August 2026.

Estimated monthly branded searches for Lib Tech worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.
How is GNU measured?
Brandwave collects information about searches that people make online using GNU’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- gnu
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Is GNU your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.