Brandwave

GNU vs Korua Shapes:Which is more popular?

In September 2026, GNU had more branded searches than Korua Shapes among snowboard brands worldwide. GNU had about 201,000 branded searches, while Korua Shapes had 2,900. GNU made up 10.7% of all snowboard brand searches we track, and Korua Shapes accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about snowboard brands, GNU and Korua Shapes each appeared in two of the five answers. GNU was mentioned before Korua Shapes in two out of three answers that named either.

Among snowboard brands worldwide in September 2026

Who do people search for more?

GNU, about 69 searches for every 1 for Korua Shapes

GNU 201K searchesKorua Shapes 2.9K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

GNU in 2 of 5Korua Shapes in 2 of 5

Who does AI recommend more?

GNU, named ahead of Korua Shapes in 2 of 3 answers

GNU first in 2Korua Shapes first in 1

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Top snowboard brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GNU was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Korua Shapes was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. GNU was listed before Korua Shapes in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Burton1st
  2. Capita2nd
  3. Jones Snowboards3rd
  4. Lib Tech4th
  5. Salomon5th
  6. Ride6th
  7. GNU7th
  8. Korua Shapes8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Burton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Capita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jones Snowboards5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ride4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lib Tech4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Salomon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GNU2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Korua Shapes2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about snowboard brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is GNU or Korua Shapes more popular in search?

This chart shows how often people search Google for GNU and Korua Shapes by name. Each line represents a brand's share of searches for all eight snowboard brands we track, month by month, from English-language searches worldwide.

GNU and Korua Shapes among snowboard brands worldwide, by month

Share of searches by month for GNU, Korua Shapes. The figures are in the table below the chart.

View monthly share of searches table
MonthSalomonRideGNUBurtonCapitaJones SnowboardsLib TechKorua Shapes
Oct 202535.7%29.2%16%8.3%7.1%2.2%1.2%0.29%
Nov 202532.8%26.8%14.7%14.1%6.6%3%1.6%0.39%
Dec 202531.7%25.9%11.6%19.6%6.3%2.9%1.6%0.38%
Jan 202632.8%22%14.7%18.2%6.6%3.6%1.6%0.48%
Feb 202632.1%21.5%14.4%18.2%7.9%3.5%1.9%0.47%
Mar 202640.5%27.1%14.8%7.2%6.6%2.4%1.1%0.32%
Apr 202643.7%29.2%16%3.4%5.9%0.96%0.64%0.16%
May 202646.1%30.8%13.8%3%5.1%0.56%0.56%0.09%
Jun 202647.3%31.6%11.6%3%5.2%0.57%0.57%0.07%
Jul 202646.4%31%11.4%3.6%6.2%0.68%0.56%0.09%
Aug 202648.4%26.4%14.5%4.5%4.3%1.1%0.71%0.14%
Sep 202653.3%24%10.7%5.1%4.8%1.2%0.79%0.15%

How has the GNU and Korua Shapes comparison changed over the last 12 months?

3 findings
  • GNU was ahead of Korua Shapes in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, GNU’s share of searches among snowboard brands worldwide moved from 16% to 10.7%, and its estimated monthly branded searches moved from 246K to 201K.
  • Across the 12 months ending September 2026, Korua Shapes’ share of searches among snowboard brands worldwide moved from 0.29% to 0.15%, and its estimated monthly branded searches moved from 4.4K to 2.9K.

How did search popularity change for snowboard brands worldwide in September 2026?

2 changes

  1. In September 2026, GNU lost share of searches among snowboard brands worldwide, from 14.5% to 10.7%.

  2. Estimated monthly branded searches for Korua Shapes worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using GNU’s and Korua Shapes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GNU

1 branded search term

  • gnu

Korua Shapes

1 branded search term

  • korua shapes

How the Brand Demand Index is measured

Other head-to-heads among snowboard brands

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