Brandwave

How popular isSalomon?

In September 2026, people searched for Salomon by name about 1.2 million times worldwide, a 62.5% increase from the previous year. These searches made up 53.3% of all global snowboard brand searches, placing Salomon first out of eight brands. When we asked both ChatGPT and Google AI Overviews about snowboard brands, Salomon appeared in two of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Salomon is the most searched of 8 competitors and the fifth most recommended in AI answers.

  1. SalomonShare of searches 53.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. RideShare of searches 24%Mentioned in 4 of 5 AI answersPlace in AI recommendations 6th
  3. GNUShare of searches 10.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  4. BurtonShare of searches 5.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. CapitaShare of searches 4.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top snowboard brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Salomon was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Salomon is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Burton1st
  2. Capita2nd
  3. Jones Snowboards3rd
  4. Lib Tech4th
  5. Salomon5th
  6. Ride6th
  7. GNU7th
  8. Korua Shapes8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Burton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Capita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jones Snowboards5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ride4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lib Tech4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Salomon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GNU2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Korua Shapes2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about snowboard brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which snowboard brands compete with Salomon?

Salomon against snowboard brands worldwide, by month

Share of searches by month for Salomon, Ride, GNU, Burton, Capita. The figures are in the table below the chart.

View monthly share of searches table
MonthSalomonRideGNUBurtonCapitaJones SnowboardsLib TechKorua Shapes
Oct 202535.7%29.2%16%8.3%7.1%2.2%1.2%0.29%
Nov 202532.8%26.8%14.7%14.1%6.6%3%1.6%0.39%
Dec 202531.7%25.9%11.6%19.6%6.3%2.9%1.6%0.38%
Jan 202632.8%22%14.7%18.2%6.6%3.6%1.6%0.48%
Feb 202632.1%21.5%14.4%18.2%7.9%3.5%1.9%0.47%
Mar 202640.5%27.1%14.8%7.2%6.6%2.4%1.1%0.32%
Apr 202643.7%29.2%16%3.4%5.9%0.96%0.64%0.16%
May 202646.1%30.8%13.8%3%5.1%0.56%0.56%0.09%
Jun 202647.3%31.6%11.6%3%5.2%0.57%0.57%0.07%
Jul 202646.4%31%11.4%3.6%6.2%0.68%0.56%0.09%
Aug 202648.4%26.4%14.5%4.5%4.3%1.1%0.71%0.14%
Sep 202653.3%24%10.7%5.1%4.8%1.2%0.79%0.15%

  1. 1.Salomon

    53.3%

    Held 1st. 1M estimated branded searches, +21.5% vs prior month. Share +4.9 points.

  2. 2.Ride

    24%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share -2.5 points.

  3. 3.GNU

    10.7%

    Held 3rd. 201K estimated branded searches, -18.3% vs prior month. Share -3.7 points.

  4. 4.Burton

    5.1%

    Held 4th. 95.8K estimated branded searches, +25.2% vs prior month. Share +0.6 points.

  5. 5.Capita

    4.8%

    Held 5th. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.5 points.

  6. 6.Jones Snowboards

    1.2%

    Held 6th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  7. 7.Lib Tech

    0.79%

    Held 7th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  8. 8.Korua Shapes

    0.15%

    Held 8th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.

Compare popularity between Salomon and its closest rivals

Every comparison with Salomon

60 comparisons

How has branded search demand for Salomon changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Salomon worldwide rose from 757K to 1.2M.
  • Across the 12 months ending September 2026, Salomon’s share of searches among snowboard brands worldwide increased from 35.7% to 53.3%.
  • Across the 12 months ending September 2026, Salomon’s share of searches among snowboard brands worldwide peaked at 53.3% in September 2026 and was lowest at 31.7% in December 2025.

How did search popularity change for snowboard brands worldwide in September 2026?

6 changes

  1. In September 2026, Salomon gained share of searches among snowboard brands worldwide, from 48.4% to 53.3%.

  2. In September 2026, Burton gained share of searches among snowboard brands worldwide, from 4.5% to 5.1%.

  3. In September 2026, GNU lost share of searches among snowboard brands worldwide, from 14.5% to 10.7%.

  4. In September 2026, Ride lost share of searches among snowboard brands worldwide, from 26.4% to 24%.

  5. Jones Snowboards’ share of searches among snowboard brands worldwide has gained ground for 3 months in a row, from 0.57% to 1.2% in September 2026.

  6. Estimated monthly branded searches for Korua Shapes worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.

How are Salomon’s branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Salomon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hiking boots salomon
  • salomon adv skin
  • salomon hiking boots
  • salomon hiking shoes
  • salomon hydration vests
  • salomon race belt
  • salomon running belts
  • salomon running vest
  • salomon shoes
  • salomon ski boots
  • salomon ski jackets
  • salomon snowboard boots
  • salomon trail running shoes
  • salomon waist belt
  • salomon walking boot
  • salomon waterproof boots
  • salomon x ultra

Do you work for Salomon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Salomon compete?

Salomon is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sneaker brands11th of 121.1%Show ranking
Waterproof boots brands10th of 10<0.01%Show ranking
Ski jackets9th of 90.29%Show ranking
Snowboard boots5th of 60.5%Show ranking
Trail running shoes5th of 61.4%Show ranking
Hiking shoe brands5th of 73.2%Show ranking
Snowboard brands1st of 853.3%Shown above
Hiking footwear brands4th of 107.5%Show ranking
Waist belt brands4th of 50.03%Show ranking
Hiking boots4th of 83.6%Show ranking
Ski boots5th of 67.1%Show ranking
Hydration vests2nd of 822.3%Show ranking
Race belt brands5th of 50.06%Show ranking
Walking boot brands4th of 40.19%Show ranking
Running belts3rd of 624.4%Show ranking
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