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Ski boots:Which are searched most?

In August 2026, Salomon was the most searched among ski boots worldwide, with an estimated 137K branded searches and 75.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Salomon75.6%
  2. Atomic12.2%
  3. Head6.7%
  4. Lange2.4%
  5. Tecnica2%
  6. Nordica1%

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Share of SearchLeaderboard

Compare the ski boots people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among ski boots worldwide, by month

Share of Search by month for Salomon, Atomic, Head, Lange. The figures are in the table below the chart.

View monthly share of search table
MonthSalomonAtomicHeadLangeTecnicaNordica
Oct 202551.2%27.2%8.1%6.6%4.4%2.4%
Nov 202540.2%39%6.4%6.4%5.2%2.8%
Dec 202533%38.8%5.2%14.3%5.2%3.5%
Jan 202633.4%39.5%4.3%11.9%6.5%4.3%
Feb 202630.1%46.3%5.1%9.3%5.1%4.1%
Mar 202650.4%28.6%7%7%3.8%3.1%
Apr 202668%14.8%9.9%3.6%2.4%1.3%
May 202680.9%6.8%8.3%2%1.3%0.61%
Jun 202683.8%6.4%6.4%1.9%1%0.56%
Jul 202682.3%7.6%6.2%1.8%1.2%0.82%
Aug 202675.6%12.2%6.7%2.4%2%1%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Salomon

    75.6%

    Held 1st. 137K estimated branded searches, +5% vs prior month. Share -6.7 points.

  2. 2.Atomic

    12.2%

    Held 2nd. 22.2K estimated branded searches, +83.5% vs prior month. Share +4.6 points.

  3. 3.Head

    6.7%

    Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

  4. 4.Lange

    2.4%

    Held 4th. 4.4K estimated branded searches, +51.7% vs prior month. Share +0.6 points.

  5. 5.Tecnica

    2%

    Held 5th. 3.6K estimated branded searches, +89.5% vs prior month. Share +0.8 points.

  6. 6.Nordica

    1%

    Held 6th. 1.9K estimated branded searches, +46.2% vs prior month. Share +0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among ski boots worldwide?

In August 2026, Salomon was the most searched among ski boots worldwide, with an estimated 137K branded searches and 75.6% estimated Share of Search within this set. Atomic is in 2nd place, 63.4 percentage points behind at 12.2% Share of Search.

Global ski boots, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Salomon51.2% → 75.6%83.8%Jun 202630.1%Feb 20261st
Atomic27.2% → 12.2%46.3%Feb 20266.4%Jun 20262nd
Head8.1% → 6.7%9.9%Apr 20264.3%Jan 20263rd
Lange6.6% → 2.4%14.3%Dec 20251.8%Jul 20264th
Tecnica4.4% → 2%6.5%Jan 20261%Jun 20265th
Nordica2.4% → 1%4.3%Jan 20260.56%Jun 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Salomon’s estimated Share of Search among ski boots worldwide increased from 51.2% to 75.6%.
  • Across the 11 months ending August 2026, Atomic’s estimated Share of Search among ski boots worldwide decreased from 27.2% to 12.2%.
  • Across the 11 months ending August 2026, Head’s estimated Share of Search among ski boots worldwide decreased from 8.1% to 6.7%.
  • Across the 11 months ending August 2026, Lange’s estimated Share of Search among ski boots worldwide decreased from 6.6% to 2.4%.
  • Across the 11 months ending August 2026, Tecnica’s estimated Share of Search among ski boots worldwide decreased from 4.4% to 2%.
  • Across the 11 months ending August 2026, Nordica’s estimated Share of Search among ski boots worldwide decreased from 2.4% to 1%.
  • Across the 11 months ending August 2026, Salomon’s estimated Share of Search among ski boots worldwide peaked at 83.8% in June 2026 and was lowest at 30.1% in February 2026.
  • Across the 11 months ending August 2026, Atomic’s estimated Share of Search among ski boots worldwide peaked at 46.3% in February 2026 and was lowest at 6.4% in June 2026.
  • Across the 11 months ending August 2026, Head’s estimated Share of Search among ski boots worldwide peaked at 9.9% in April 2026 and was lowest at 4.3% in January 2026.
  • Across the 11 months ending August 2026, Lange’s estimated Share of Search among ski boots worldwide peaked at 14.3% in December 2025 and was lowest at 1.8% in July 2026.
  • Across the 11 months ending August 2026, Tecnica’s estimated Share of Search among ski boots worldwide peaked at 6.5% in January 2026 and was lowest at 1% in June 2026.
  • Across the 11 months ending August 2026, Nordica’s estimated Share of Search among ski boots worldwide peaked at 4.3% in January 2026 and was lowest at 0.56% in June 2026.

How did search popularity change for ski boots worldwide in August 2026?

  1. In August 2026, Atomic gained estimated Share of Search among ski boots worldwide, from 7.6% to 12.2%.

  2. In August 2026, Tecnica gained estimated Share of Search among ski boots worldwide, from 1.2% to 2%.

  3. In August 2026, Lange gained estimated Share of Search among ski boots worldwide, from 1.8% to 2.4%.

  4. In August 2026, Salomon lost estimated Share of Search among ski boots worldwide, from 82.3% to 75.6%.

  5. Estimated monthly branded searches for Nordica worldwide fell 56.8% over 11 measured months, from 4.4K to 1.9K in August 2026.

  6. Estimated monthly branded searches for Head worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

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