Brandwave

How popular isSalomon in search?

In August 2026, there were an estimated 137K branded searches for Salomon worldwide which is up 46.8% over the last 11 months. Salomon holds 75.6% estimated Share of Search among ski boots worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Salomon75.6%
  2. Atomic12.2%
  3. Head6.7%
  4. Lange2.4%
  5. Tecnica2%
  6. Nordica1%
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Which ski boots compete with Salomon?

Salomon against ski boots worldwide, by month

Share of Search by month for Salomon, Atomic, Head, Lange. The figures are in the table below the chart.

View monthly share of search table
MonthSalomonAtomicHeadLangeTecnicaNordica
Oct 202551.2%27.2%8.1%6.6%4.4%2.4%
Nov 202540.2%39%6.4%6.4%5.2%2.8%
Dec 202533%38.8%5.2%14.3%5.2%3.5%
Jan 202633.4%39.5%4.3%11.9%6.5%4.3%
Feb 202630.1%46.3%5.1%9.3%5.1%4.1%
Mar 202650.4%28.6%7%7%3.8%3.1%
Apr 202668%14.8%9.9%3.6%2.4%1.3%
May 202680.9%6.8%8.3%2%1.3%0.61%
Jun 202683.8%6.4%6.4%1.9%1%0.56%
Jul 202682.3%7.6%6.2%1.8%1.2%0.82%
Aug 202675.6%12.2%6.7%2.4%2%1%
Sep 2026——————

  1. 1.Salomon

    75.6%

    Held 1st. 137K estimated branded searches, +5% vs prior month. Share -6.7 points.

  2. 2.Atomic

    12.2%

    Held 2nd. 22.2K estimated branded searches, +83.5% vs prior month. Share +4.6 points.

  3. 3.Head

    6.7%

    Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

  4. 4.Lange

    2.4%

    Held 4th. 4.4K estimated branded searches, +51.7% vs prior month. Share +0.6 points.

  5. 5.Tecnica

    2%

    Held 5th. 3.6K estimated branded searches, +89.5% vs prior month. Share +0.8 points.

  6. 6.Nordica

    1%

    Held 6th. 1.9K estimated branded searches, +46.2% vs prior month. Share +0.2 points.

Compare search popularity between Salomon and its closest rivals

How has branded search demand for Salomon changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Salomon worldwide rose from 93.4K to 137K.
  • Across the 11 months ending August 2026, Salomon’s estimated Share of Search among ski boots worldwide increased from 51.2% to 75.6%.
  • Across the 11 months ending August 2026, Salomon’s estimated Share of Search among ski boots worldwide peaked at 83.8% in June 2026 and was lowest at 30.1% in February 2026.

How did search popularity change for ski boots worldwide in August 2026?

  1. In August 2026, Atomic gained estimated Share of Search among ski boots worldwide, from 7.6% to 12.2%.

  2. In August 2026, Tecnica gained estimated Share of Search among ski boots worldwide, from 1.2% to 2%.

  3. In August 2026, Lange gained estimated Share of Search among ski boots worldwide, from 1.8% to 2.4%.

  4. In August 2026, Salomon lost estimated Share of Search among ski boots worldwide, from 82.3% to 75.6%.

  5. Estimated monthly branded searches for Nordica worldwide fell 56.8% over 11 measured months, from 4.4K to 1.9K in August 2026.

  6. Estimated monthly branded searches for Head worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

Where does Salomon compete?

Salomon is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ski jackets5th of 62%Show ranking
Trail running shoes3rd of 62.2%Show ranking
Hiking footwear brands2nd of 515%Show ranking
Hiking boots2nd of 615.7%Show ranking
Hydration vests2nd of 639.3%Show ranking
Snowboard boots1st of 647.6%Show ranking
Ski brands1st of 552.7%Show ranking
Ski boots1st of 675.6%Shown above
Running belts1st of 686.9%Show ranking

How is Salomon measured?

Brandwave collects information about searches that people make online using Salomon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • hiking boots salomon
  • salomon com
  • salomon hiking shoes
  • salomon x ultra

Do you work for Salomon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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