How popular isSalomon in search?
In August 2026, there were an estimated 137K branded searches for Salomon worldwide which is up 46.8% over the last 11 months. Salomon holds 1.5% estimated Share of Search among ski jackets worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Arc'teryx39.4%
Patagonia29.5%
The North Face19.7%Helly Hansen9.7%
Salomon1.5%
Spyder0.13%
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Which ski jackets compete with Salomon?
Share of Search by month for Arc'teryx, Patagonia, The North Face, Helly Hansen, Salomon. The figures are in the table below the chart.
View monthly share of search table
| Month | Arc'teryx | Patagonia | The North Face | Helly Hansen | Salomon | Spyder |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.3% | 27.9% | 22.8% | 11.2% | 0.64% | 0.12% |
| Nov 2025 | 39.4% | 24.1% | 24.1% | 11.8% | 0.45% | 0.11% |
| Dec 2025 | 44.3% | 22.1% | 22.1% | 10.8% | 0.51% | 0.15% |
| Jan 2026 | 39.3% | 24% | 24% | 11.7% | 0.67% | 0.19% |
| Feb 2026 | 37.3% | 27.9% | 22.8% | 11.2% | 0.73% | 0.15% |
| Mar 2026 | 35.6% | 32.6% | 21.8% | 8.8% | 1% | 0.14% |
| Apr 2026 | 37.1% | 33.9% | 18.5% | 9.1% | 1.3% | 0.15% |
| May 2026 | 34.9% | 31.9% | 21.3% | 10.5% | 1.4% | 0.12% |
| Jun 2026 | 37% | 33.8% | 18.5% | 9.1% | 1.6% | 0.1% |
| Jul 2026 | 35.5% | 32.4% | 21.7% | 8.7% | 1.5% | 0.12% |
| Aug 2026 | 39.4% | 29.5% | 19.7% | 9.7% | 1.5% | 0.13% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.4% | 3.7M | +22% | +3.9 points | |
| 2, held 2nd | 29.5% | 2.7M | 0% | -2.9 points | |
| 3, held 3rd | 19.7% | 1.8M | 0% | -1.9 points | |
| 4, held 4th | 9.7% | 900K | +22.3% | +1 points | |
| 5, held 5th | 1.5% | 137K | +5% | -0.1 points | |
| 6, held 6th | 0.13% | 12.1K | +22.2% | 0 points |
39.4%
Held 1st. 3.7M estimated branded searches, +22% vs prior month. Share +3.9 points.
29.5%
Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -2.9 points.
19.7%
Held 3rd. 1.8M estimated branded searches, 0% vs prior month. Share -1.9 points.
9.7%
Held 4th. 900K estimated branded searches, +22.3% vs prior month. Share +1 points.
5.
Salomon1.5%
Held 5th. 137K estimated branded searches, +5% vs prior month. Share -0.1 points.
6.
Spyder0.13%
Held 6th. 12.1K estimated branded searches, +22.2% vs prior month. Share 0 points.
Compare search popularity between Salomon and its closest rivals
Every comparison with Salomon
34 comparisons
- Arc'teryx vs Salomon
- Brooks vs Salomon
- CamelBak vs Salomon
- Helly Hansen vs Salomon
- HOKA vs Salomon
- La Sportiva vs Salomon
- Merrell vs Salomon
- Patagonia vs Salomon
- Salomon vs The North Face
- Nitro vs Salomon
- Rossignol vs Salomon
- Osprey vs Salomon
- LOWA vs Salomon
- KEEN vs Salomon
- Inov-8 vs Salomon
- Atomic vs Salomon
- K2 vs Salomon
- Salomon vs SCARPA
- Salomon vs Spyder
- Head vs Salomon
- Salomon vs ThirtyTwo
- FlipBelt vs Salomon
- Salomon vs Ultimate Direction
- Salomon vs Vans
- Lange vs Salomon
- Salomon vs SPIbelt
- Salomon vs Tecnica
- Nordica vs Salomon
- Burton vs Salomon
- Altra vs Salomon
- Columbia vs Salomon
- Nathan vs Salomon
- Aonijie vs Salomon
- Amphipod vs Salomon
How has branded search demand for Salomon changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Salomon worldwide rose from 93.4K to 137K.
- Across the 11 months ending August 2026, Salomon’s estimated Share of Search among ski jackets worldwide increased from 0.64% to 1.5%.
- Across the 11 months ending August 2026, Salomon’s estimated Share of Search among ski jackets worldwide peaked at 1.6% in June 2026 and was lowest at 0.45% in November 2025.
How did search popularity change for ski jackets worldwide in August 2026?
6 changes
In August 2026, Arc'teryx gained estimated Share of Search among ski jackets worldwide, from 35.5% to 39.4%.
In August 2026, Helly Hansen gained estimated Share of Search among ski jackets worldwide, from 8.7% to 9.7%.
In August 2026, Patagonia lost estimated Share of Search among ski jackets worldwide, from 32.4% to 29.5%.
In August 2026, The North Face lost estimated Share of Search among ski jackets worldwide, from 21.7% to 19.7%.
Estimated monthly branded searches for Salomon worldwide rose 46.8% over 11 measured months, from 93.4K to 137K in August 2026.
Estimated monthly branded searches for Spyder worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.
Where does Salomon compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Ski jackets | 5th of 6 | 1.5% | Shown above |
| Trail running shoes | 4th of 6 | 2.1% | Show ranking |
| Hiking boots | 3rd of 6 | 11% | Show ranking |
| Hiking footwear brands | 2nd of 5 | 15% | Show ranking |
| Hydration vests | 2nd of 6 | 39.3% | Show ranking |
| Snowboard boots | 1st of 6 | 47.6% | Show ranking |
| Ski brands | 1st of 5 | 52.7% | Show ranking |
| Ski boots | 1st of 6 | 75.6% | Show ranking |
| Running belts | 1st of 6 | 86.9% | Show ranking |
How is Salomon measured?
Brandwave collects information about searches that people make online using Salomon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- hiking boots salomon
- salomon com
- salomon hiking shoes
- salomon x ultra
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Is Salomon your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.