Allbirds vs Salomon:Which is searched more?
In September 2026, Salomon had more branded searches than Allbirds among sneaker brands worldwide. Salomon had about 1 million branded searches, while Allbirds had 165,000. Salomon made up 1.1% of all sneaker brand searches we track, and Allbirds accounted for 0.18%. These are worldwide searches for English-language branded terms.
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Is Allbirds or Salomon more popular in search?
Compare the sneaker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Salomon, Allbirds. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | New Balance | Puma | ASICS | Skechers | Vans | Converse | HOKA | Reebok | Salomon | Allbirds |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.9% | 24.2% | 14.1% | 9.3% | 6.4% | 6.4% | 4.2% | 3.5% | 2.8% | 2.4% | 0.57% | 0.31% |
| Nov 2025 | 28.5% | 25.9% | 13.1% | 8.6% | 4.9% | 5.9% | 4.8% | 3.2% | 2.2% | 2.2% | 0.44% | 0.29% |
| Dec 2025 | 28.1% | 25% | 12.4% | 8.7% | 5.6% | 5.6% | 5.6% | 3.7% | 2.5% | 2.2% | 0.5% | 0.27% |
| Jan 2026 | 30.2% | 22.8% | 11.5% | 9.5% | 6.3% | 6.3% | 4.2% | 3.5% | 2.3% | 2.4% | 0.7% | 0.31% |
| Feb 2026 | 27.5% | 24.7% | 12.5% | 10% | 5.7% | 5.6% | 4.6% | 3.8% | 2.5% | 2.2% | 0.62% | 0.28% |
| Mar 2026 | 27.4% | 25.1% | 12.4% | 10.1% | 5.6% | 5.6% | 4.6% | 3.7% | 2.5% | 2.2% | 0.61% | 0.34% |
| Apr 2026 | 24.9% | 23.3% | 13.8% | 11% | 6.2% | 6.2% | 4.1% | 3.4% | 2.8% | 2% | 0.68% | 1.5% |
| May 2026 | 23.2% | 25.1% | 10.5% | 14.5% | 5.8% | 7% | 4.7% | 3.9% | 2.6% | 1.9% | 0.63% | 0.28% |
| Jun 2026 | 25.6% | 26.5% | 11.7% | 9.6% | 6.4% | 6.4% | 4.3% | 3.5% | 2.9% | 2.1% | 0.71% | 0.32% |
| Jul 2026 | 25.8% | 27.1% | 11.6% | 9.8% | 6.4% | 5.2% | 5.2% | 3.5% | 2.3% | 2.1% | 0.7% | 0.21% |
| Aug 2026 | 23.5% | 25% | 12.8% | 10.7% | 7.1% | 5.8% | 5.8% | 3.9% | 2.6% | 2% | 0.78% | 0.16% |
| Sep 2026 | 26.1% | 23.4% | 11.9% | 10% | 6.6% | 6.6% | 5.4% | 4.4% | 2.4% | 2.2% | 1.1% | 0.18% |
How has the Allbirds and Salomon comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Allbirds took it in April 2026, Salomon took it in May 2026.
- Across the 12 months ending September 2026, Allbirds’ share of searches among sneaker brands worldwide moved from 0.31% to 0.18%, and its estimated monthly branded searches moved from 301K to 165K.
- Across the 12 months ending September 2026, Salomon’s share of searches among sneaker brands worldwide moved from 0.57% to 1.1%, and its estimated monthly branded searches moved from 550K to 1M.
How did search popularity change for sneaker brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Allbirds’ and Salomon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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