Brandwave

How popular isAllbirds in search?

In August 2026, there were an estimated 314K branded searches for Allbirds worldwide which is down 35% over the last 11 months. Allbirds holds 36% estimated Share of Search among sustainable sneaker brands worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Allbirds36%
  2. Rothy's32.2%
  3. VEJA31%
  4. SAOLA0.43%
  5. Nothing New0.36%
Allbirds website (opens in a new tab)

Follow Allbirds and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which sustainable sneaker brands compete with Allbirds?

Allbirds against sustainable sneaker brands worldwide, by month

Share of Search by month for Allbirds, Rothy's, VEJA. The figures are in the table below the chart.

View monthly share of search table
MonthAllbirdsRothy'sVEJASAOLANothing New
Oct 202545.3%28.9%25.3%0.24%0.31%
Nov 202548%29.5%22%0.2%0.31%
Dec 202543.5%31.7%24.3%0.15%0.3%
Jan 202651.5%22.8%25.2%0.19%0.36%
Feb 202648.2%24.3%26.9%0.21%0.45%
Mar 202650.2%26.2%23%0.23%0.34%
Apr 202676.9%13.5%9.3%0.13%0.13%
May 202643.8%32.9%22.6%0.33%0.32%
Jun 202649.6%27%22.6%0.39%0.32%
Jul 202641%26.7%31.7%0.36%0.31%
Aug 202636%32.2%31%0.43%0.36%
Sep 2026—————

  1. 1.Allbirds

    36%

    held 1st · 314K estimated branded searches · -10.3% vs prior month · -5 points

  2. 2.Rothy's

    32.2%

    moved from 3rd to 2nd · 281K estimated branded searches · +23.3% vs prior month · +5.5 points

  3. 3.VEJA

    31%

    moved from 2nd to 3rd · 270K estimated branded searches · -0.01% vs prior month · -0.7 points

  4. 4.SAOLA

    0.43%

    held 4th · 3.8K estimated branded searches · +22.8% vs prior month · +0.1 points

  5. 5.Nothing New

    0.36%

    held 5th · 3.1K estimated branded searches · +18.5% vs prior month · 0 points

Compare search popularity between Allbirds and its closest rivals

How has branded search demand for Allbirds changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Allbirds worldwide fell from 483K to 314K.
  • Across the 11 months ending August 2026, Allbirds’ estimated Share of Search among sustainable sneaker brands worldwide decreased from 45.3% to 36%.
  • Across the 11 months ending August 2026, Allbirds’ estimated Share of Search among sustainable sneaker brands worldwide peaked at 76.9% in April 2026 and was lowest at 36% in August 2026.

How did search popularity change for sustainable sneaker brands worldwide in August 2026?

  1. In August 2026, Rothy's overtook VEJA to rank 2nd among sustainable sneaker brands worldwide, at 32.2%.

  2. In August 2026, Allbirds lost estimated Share of Search among sustainable sneaker brands worldwide, from 41% to 36%.

  3. In August 2026, VEJA lost estimated Share of Search among sustainable sneaker brands worldwide, from 31.7% to 31%.

  4. Estimated monthly branded searches for SAOLA worldwide rose 46.7% over 11 measured months, from 2.6K to 3.8K in August 2026.

How is Allbirds measured?

Brandwave collects information about searches that people make online using Allbirds’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • allbirds
  • allbirds com
  • allbirds footwear
  • allbirds shoes
  • allbirds sneakers
  • sneakers allbirds

Do you work for Allbirds? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Allbirds your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record