Brandwave

Sustainable sneaker brands:Which brands are most popular in search?

In August 2026, Allbirds was the most searched among sustainable sneaker brands worldwide, with an estimated 314K branded searches and 36% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Allbirds36%
  2. Rothy's32.2%
  3. VEJA31%
  4. SAOLA0.43%
  5. Nothing New0.36%

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Share of SearchLeaderboard

Compare brands that offers sneakers with an emphasis on lower-impact materials and manufacturing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among sustainable sneaker brands worldwide, by month

Share of Search by month for Allbirds, Rothy's, VEJA. The figures are in the table below the chart.

View monthly share of search table
MonthAllbirdsRothy'sVEJASAOLANothing New
Oct 202545.3%28.9%25.3%0.24%0.31%
Nov 202548%29.5%22%0.2%0.31%
Dec 202543.5%31.7%24.3%0.15%0.3%
Jan 202651.5%22.8%25.2%0.19%0.36%
Feb 202648.2%24.3%26.9%0.21%0.45%
Mar 202650.2%26.2%23%0.23%0.34%
Apr 202676.9%13.5%9.3%0.13%0.13%
May 202643.8%32.9%22.6%0.33%0.32%
Jun 202649.6%27%22.6%0.39%0.32%
Jul 202641%26.7%31.7%0.36%0.31%
Aug 202636%32.2%31%0.43%0.36%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Allbirds

    36%

    held 1st · 314K estimated branded searches · -10.3% vs prior month · -5 points

  2. 2.Rothy's

    32.2%

    moved from 3rd to 2nd · 281K estimated branded searches · +23.3% vs prior month · +5.5 points

  3. 3.VEJA

    31%

    moved from 2nd to 3rd · 270K estimated branded searches · -0.01% vs prior month · -0.7 points

  4. 4.SAOLA

    0.43%

    held 4th · 3.8K estimated branded searches · +22.8% vs prior month · +0.1 points

  5. 5.Nothing New

    0.36%

    held 5th · 3.1K estimated branded searches · +18.5% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among sustainable sneaker brands worldwide?

In August 2026, Allbirds was the most searched among sustainable sneaker brands worldwide, with an estimated 314K branded searches and 36% estimated Share of Search within this set. Rothy's is in 2nd place, 3.8 percentage points behind at 32.2% Share of Search.

Global sustainable sneaker brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Allbirds45.3% → 36%76.9%Apr 202636%Aug 20261st
Rothy's28.9% → 32.2%32.9%May 202613.5%Apr 20262nd
VEJA25.3% → 31%31.7%Jul 20269.3%Apr 20263rd
SAOLA0.24% → 0.43%0.43%Aug 20260.13%Apr 20265th → 4th
Nothing New0.31% → 0.36%0.45%Feb 20260.13%Apr 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Allbirds’ estimated Share of Search among sustainable sneaker brands worldwide decreased from 45.3% to 36%.
  • Across the 11 months ending August 2026, Rothy's’ estimated Share of Search among sustainable sneaker brands worldwide increased from 28.9% to 32.2%.
  • Across the 11 months ending August 2026, VEJA’s estimated Share of Search among sustainable sneaker brands worldwide increased from 25.3% to 31%.
  • Across the 11 months ending August 2026, Allbirds’ estimated Share of Search among sustainable sneaker brands worldwide peaked at 76.9% in April 2026 and was lowest at 36% in August 2026.
  • Across the 11 months ending August 2026, Rothy's’ estimated Share of Search among sustainable sneaker brands worldwide peaked at 32.9% in May 2026 and was lowest at 13.5% in April 2026.
  • Across the 11 months ending August 2026, VEJA’s estimated Share of Search among sustainable sneaker brands worldwide peaked at 31.7% in July 2026 and was lowest at 9.3% in April 2026.
  • Across the 11 months ending August 2026, SAOLA rose from 5th to 4th among sustainable sneaker brands worldwide.
  • Across the 11 months ending August 2026, Nothing New fell from 4th to 5th among sustainable sneaker brands worldwide.

How did search popularity change for sustainable sneaker brands worldwide in August 2026?

  1. In August 2026, Rothy's overtook VEJA to rank 2nd among sustainable sneaker brands worldwide, at 32.2%.

  2. In August 2026, Allbirds lost estimated Share of Search among sustainable sneaker brands worldwide, from 41% to 36%.

  3. In August 2026, VEJA lost estimated Share of Search among sustainable sneaker brands worldwide, from 31.7% to 31%.

  4. Estimated monthly branded searches for SAOLA worldwide rose 46.7% over 11 measured months, from 2.6K to 3.8K in August 2026.

How the Brand Demand Index is measured

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