Brandwave

How popular isVEJA in search?

In September 2026, there were an estimated 110K branded searches for VEJA worldwide which is down 18.5% over the last 12 months. VEJA holds 16.1% estimated Share of Search among sustainable sneaker brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Rothy's47.5%
  2. Allbirds31.4%
  3. VEJA16.1%
  4. Nothing New4.4%
  5. SAOLA0.45%
VEJA website (opens in a new tab)

Follow VEJA and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which sustainable sneaker brands compete with VEJA?

VEJA against sustainable sneaker brands worldwide, by month

Share of Search by month for Rothy's, Allbirds, VEJA, Nothing New. The figures are in the table below the chart.

View monthly share of search table
MonthRothy'sAllbirdsVEJANothing NewSAOLA
Oct 202537.2%43.6%16.3%2.6%0.31%
Nov 202537.8%46%14%1.9%0.26%
Dec 202539.2%40.3%18.4%2%0.19%
Jan 202629.3%51.6%16.2%2.6%0.25%
Feb 202631.9%47.3%17.6%2.9%0.27%
Mar 202633.9%48.6%14.8%2.4%0.29%
Apr 202617.1%75.9%5.9%0.95%0.16%
May 202642.3%40.4%14.5%2.4%0.42%
Jun 202634.6%47.6%14.5%2.8%0.5%
Jul 202635.5%39.1%21.1%3.9%0.48%
Aug 202642.2%32.3%20.3%4.6%0.57%
Sep 202647.5%31.4%16.1%4.4%0.45%

  1. 1.Rothy's

    47.5%

    Held 1st. 324K estimated branded searches, +15.7% vs prior month. Share +5.3 points.

  2. 2.Allbirds

    31.4%

    Held 2nd. 215K estimated branded searches, +<0.01% vs prior month. Share -0.9 points.

  3. 3.VEJA

    16.1%

    Held 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -4.2 points.

  4. 4.Nothing New

    4.4%

    Held 4th. 30.2K estimated branded searches, -0.03% vs prior month. Share -0.1 points.

  5. 5.SAOLA

    0.45%

    Held 5th. 3.1K estimated branded searches, -18.6% vs prior month. Share -0.1 points.

Compare search popularity between VEJA and its closest rivals

Every comparison with VEJA

How has branded search demand for VEJA changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for VEJA worldwide fell from 135K to 110K.
  • Across the 12 months ending September 2026, VEJA’s estimated Share of Search among sustainable sneaker brands worldwide peaked at 21.1% in July 2026 and was lowest at 5.9% in April 2026.

How did search popularity change for sustainable sneaker brands worldwide in September 2026?

  1. In September 2026, Rothy's gained estimated Share of Search among sustainable sneaker brands worldwide, from 42.2% to 47.5%.

  2. In September 2026, VEJA lost estimated Share of Search among sustainable sneaker brands worldwide, from 20.3% to 16.1%.

  3. In September 2026, Allbirds lost estimated Share of Search among sustainable sneaker brands worldwide, from 32.3% to 31.4%.

  4. Estimated monthly branded searches for Nothing New worldwide rose 41.3% over 12 measured months, from 21.4K to 30.2K in September 2026.

  5. Estimated monthly branded searches for SAOLA worldwide rose 19.5% over 12 measured months, from 2.6K to 3.1K in September 2026.

How is VEJA measured?

Brandwave collects information about searches that people make online using VEJA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • veja shoes

Do you work for VEJA? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is VEJA your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free