Thousand Fell vs VEJA:Which is searched more?
In September 2026, VEJA had more branded searches than Thousand Fell among sustainable sneaker brands worldwide. VEJA had about 110,000 branded searches, while Thousand Fell had 1,600. VEJA made up 15.6% of all sustainable sneaker brand searches we track, and Thousand Fell accounted for 0.23%. These are worldwide searches for English-language branded terms.
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Is Thousand Fell or VEJA more popular in search?
Compare brands that offers sneakers with an emphasis on lower-impact materials and manufacturing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for VEJA, Thousand Fell. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rothy's | Allbirds | VEJA | Nothing New | CARIUMA | SAOLA | Thousand Fell |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.4% | 41.5% | 15.5% | 2.5% | 4.7% | 0.29% | 0.18% |
| Nov 2025 | 36.2% | 44.1% | 13.5% | 1.9% | 4% | 0.25% | 0.16% |
| Dec 2025 | 37.7% | 38.8% | 17.7% | 1.9% | 3.5% | 0.18% | 0.14% |
| Jan 2026 | 27.9% | 49.1% | 15.4% | 2.5% | 4.6% | 0.24% | 0.22% |
| Feb 2026 | 30.5% | 45.2% | 16.8% | 2.8% | 4.1% | 0.26% | 0.15% |
| Mar 2026 | 32.6% | 46.8% | 14.3% | 2.3% | 3.5% | 0.28% | 0.17% |
| Apr 2026 | 16.9% | 74.8% | 5.8% | 0.94% | 1.4% | 0.16% | 0.07% |
| May 2026 | 41.1% | 39.2% | 14.1% | 2.3% | 2.8% | 0.41% | 0.17% |
| Jun 2026 | 33.6% | 46.1% | 14% | 2.7% | 2.8% | 0.48% | 0.2% |
| Jul 2026 | 34.2% | 37.7% | 20.3% | 3.7% | 3.3% | 0.46% | 0.2% |
| Aug 2026 | 40.8% | 31.2% | 19.6% | 4.4% | 3.2% | 0.55% | 0.23% |
| Sep 2026 | 45.9% | 30.4% | 15.6% | 4.3% | 3.1% | 0.43% | 0.23% |
How has the Thousand Fell and VEJA comparison changed over the last 12 months?
3 findings
- VEJA was ahead of Thousand Fell in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Thousand Fell’s share of searches among sustainable sneaker brands worldwide moved from 0.18% to 0.23%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 12 months ending September 2026, VEJA’s share of searches among sustainable sneaker brands worldwide moved from 15.5% to 15.6%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for sustainable sneaker brands worldwide in September 2026?
1 change

In September 2026, VEJA lost share of searches among sustainable sneaker brands worldwide, from 19.6% to 15.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Thousand Fell’s and VEJA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Thousand Fell
1 branded search term
- thousand fell
VEJA
1 branded search term
- veja shoes
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