Rothy's vs VEJA:Which is more popular?
In September 2026, Rothy's had more branded searches than VEJA among sustainable sneaker brands worldwide. Rothy's had about 324,000 branded searches, while VEJA had 110,000. Rothy's made up 45.9% of all sustainable sneaker brand searches we track, and VEJA accounted for 15.6%. When we asked ChatGPT and Google AI Overviews about sustainable sneaker brands, VEJA appeared in three of the five answers and Rothy's in none.
Follow Rothy's vs VEJA and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top sustainable sneaker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, VEJA was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Rothy's did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Allbirds1st
VEJA2nd- CARIUMA3rd
- Thousand Fell4th
Nothing New5th
Rothy's–
SAOLA–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Allbirds5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- VEJA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CARIUMA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Thousand Fell3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nothing New1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rothy's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SAOLA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sustainable sneaker brands
5 answers
Asked ChatGPT
“Which sustainable sneaker brand should I buy?”
Asked ChatGPT
“What are the best sustainable sneaker brands?”
Asked ChatGPT
“What's the best sustainable sneaker brand for everyday wear?”
Searched Google, AI Overview
“eco friendly sneakers”
Searched Google, AI Overview
“sustainable sneaker brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Rothy's or VEJA more popular in search?
This chart shows how often people search Google for Rothy's and VEJA by name. Each line represents a brand's share of searches for all seven sustainable sneaker brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Rothy's, VEJA. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rothy's | Allbirds | VEJA | Nothing New | CARIUMA | SAOLA | Thousand Fell |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.4% | 41.5% | 15.5% | 2.5% | 4.7% | 0.29% | 0.18% |
| Nov 2025 | 36.2% | 44.1% | 13.5% | 1.9% | 4% | 0.25% | 0.16% |
| Dec 2025 | 37.7% | 38.8% | 17.7% | 1.9% | 3.5% | 0.18% | 0.14% |
| Jan 2026 | 27.9% | 49.1% | 15.4% | 2.5% | 4.6% | 0.24% | 0.22% |
| Feb 2026 | 30.5% | 45.2% | 16.8% | 2.8% | 4.1% | 0.26% | 0.15% |
| Mar 2026 | 32.6% | 46.8% | 14.3% | 2.3% | 3.5% | 0.28% | 0.17% |
| Apr 2026 | 16.9% | 74.8% | 5.8% | 0.94% | 1.4% | 0.16% | 0.07% |
| May 2026 | 41.1% | 39.2% | 14.1% | 2.3% | 2.8% | 0.41% | 0.17% |
| Jun 2026 | 33.6% | 46.1% | 14% | 2.7% | 2.8% | 0.48% | 0.2% |
| Jul 2026 | 34.2% | 37.7% | 20.3% | 3.7% | 3.3% | 0.46% | 0.2% |
| Aug 2026 | 40.8% | 31.2% | 19.6% | 4.4% | 3.2% | 0.55% | 0.23% |
| Sep 2026 | 45.9% | 30.4% | 15.6% | 4.3% | 3.1% | 0.43% | 0.23% |
How has the Rothy's and VEJA comparison changed over the last 12 months?
3 findings
- Rothy's was ahead of VEJA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rothy's’ share of searches among sustainable sneaker brands worldwide moved from 35.4% to 45.9%, and its estimated monthly branded searches moved from 308K to 324K.
- Across the 12 months ending September 2026, VEJA’s share of searches among sustainable sneaker brands worldwide moved from 15.5% to 15.6%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for sustainable sneaker brands worldwide in September 2026?
2 changes
In September 2026, Rothy's gained share of searches among sustainable sneaker brands worldwide, from 40.8% to 45.9%.
In September 2026, VEJA lost share of searches among sustainable sneaker brands worldwide, from 19.6% to 15.6%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Rothy's’ and VEJA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sustainable sneaker brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.