Allbirds vs Rothy's:Which is more popular?
In September 2026, Rothy's had more branded searches than Allbirds among sustainable sneaker brands worldwide. Rothy's had about 324,000 branded searches, while Allbirds had 215,000. Rothy's made up 45.9% of all sustainable sneaker brand searches we track, and Allbirds accounted for 30.4%. When we asked ChatGPT and Google AI Overviews about sustainable sneaker brands, Allbirds appeared in all five answers and Rothy's in none.
Who do people search for more?
Rothy's, about 51% more searches than Allbirds
Who does AI mention more?
Allbirds, mentioned in every answer we collected
Who does AI recommend more?
Allbirds, the only one of the two named
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Top sustainable sneaker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Allbirds appeared in all five answers. Rothy's did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Allbirds1st
VEJA2nd- CARIUMA3rd
- Thousand Fell4th
Nothing New5th- Rothy's–
SAOLA–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Allbirds5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- VEJA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CARIUMA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Thousand Fell3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nothing New1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rothy's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SAOLA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sustainable sneaker brands
5 answers
Asked ChatGPT
“Which sustainable sneaker brand should I buy?”
Asked ChatGPT
“What are the best sustainable sneaker brands?”
Asked ChatGPT
“What's the best sustainable sneaker brand for everyday wear?”
Searched Google, AI Overview
“eco friendly sneakers”
Searched Google, AI Overview
“sustainable sneaker brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Allbirds or Rothy's more popular in search?
This chart shows how often people search Google for Allbirds and Rothy's by name. Each line represents a brand's share of searches for all seven sustainable sneaker brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Rothy's, Allbirds. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rothy's | Allbirds | VEJA | Nothing New | CARIUMA | SAOLA | Thousand Fell |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.4% | 41.5% | 15.5% | 2.5% | 4.7% | 0.29% | 0.18% |
| Nov 2025 | 36.2% | 44.1% | 13.5% | 1.9% | 4% | 0.25% | 0.16% |
| Dec 2025 | 37.7% | 38.8% | 17.7% | 1.9% | 3.5% | 0.18% | 0.14% |
| Jan 2026 | 27.9% | 49.1% | 15.4% | 2.5% | 4.6% | 0.24% | 0.22% |
| Feb 2026 | 30.5% | 45.2% | 16.8% | 2.8% | 4.1% | 0.26% | 0.15% |
| Mar 2026 | 32.6% | 46.8% | 14.3% | 2.3% | 3.5% | 0.28% | 0.17% |
| Apr 2026 | 16.9% | 74.8% | 5.8% | 0.94% | 1.4% | 0.16% | 0.07% |
| May 2026 | 41.1% | 39.2% | 14.1% | 2.3% | 2.8% | 0.41% | 0.17% |
| Jun 2026 | 33.6% | 46.1% | 14% | 2.7% | 2.8% | 0.48% | 0.2% |
| Jul 2026 | 34.2% | 37.7% | 20.3% | 3.7% | 3.3% | 0.46% | 0.2% |
| Aug 2026 | 40.8% | 31.2% | 19.6% | 4.4% | 3.2% | 0.55% | 0.23% |
| Sep 2026 | 45.9% | 30.4% | 15.6% | 4.3% | 3.1% | 0.43% | 0.23% |
How has the Allbirds and Rothy's comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Rothy's took it in May 2026, Allbirds took it in June 2026, Rothy's took it in August 2026.
- Across the 12 months ending September 2026, Allbirds’ share of searches among sustainable sneaker brands worldwide moved from 41.5% to 30.4%, and its estimated monthly branded searches moved from 362K to 215K.
- Across the 12 months ending September 2026, Rothy's’ share of searches among sustainable sneaker brands worldwide moved from 35.4% to 45.9%, and its estimated monthly branded searches moved from 308K to 324K.
How did search popularity change for sustainable sneaker brands worldwide in September 2026?
2 changes
In September 2026, Rothy's gained share of searches among sustainable sneaker brands worldwide, from 40.8% to 45.9%.
In September 2026, Allbirds lost share of searches among sustainable sneaker brands worldwide, from 31.2% to 30.4%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Allbirds’ and Rothy's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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