Brandwave

Nothing New vs Rothy's:Which is more popular?

In September 2026, Rothy's had more branded searches than Nothing New among sustainable sneaker brands worldwide. Rothy's had about 324,000 branded searches, while Nothing New had 30,200. Rothy's made up 45.9% of all sustainable sneaker brand searches we track, and Nothing New accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about sustainable sneaker brands, Nothing New appeared in one of the five answers and Rothy's in none.

Among sustainable sneaker brands worldwide in September 2026

Who do people search for more?

Rothy's, about 11 searches for every 1 for Nothing New

Rothy's 324K searchesNothing New 30.2K searches

Who does AI mention more?

Nothing New, mentioned in 1 of 5 answers, Rothy's in 0

Nothing New in 1 of 5Rothy's in 0 of 5

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Top sustainable sneaker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nothing New was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Rothy's did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Allbirds1st
  2. VEJA2nd
  3. CARIUMA3rd
  4. Thousand Fell4th
  5. Nothing New5th
  6. Rothy's–
  7. SAOLA–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Allbirds5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • VEJA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CARIUMA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thousand Fell3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nothing New1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rothy's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SAOLA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sustainable sneaker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Nothing New or Rothy's more popular in search?

This chart shows how often people search Google for Nothing New and Rothy's by name. Each line represents a brand's share of searches for all seven sustainable sneaker brands we track, month by month, from English-language searches worldwide.

Nothing New and Rothy's among sustainable sneaker brands worldwide, by month

Share of searches by month for Rothy's, Nothing New. The figures are in the table below the chart.

View monthly share of searches table
MonthRothy'sAllbirdsVEJANothing NewCARIUMASAOLAThousand Fell
Oct 202535.4%41.5%15.5%2.5%4.7%0.29%0.18%
Nov 202536.2%44.1%13.5%1.9%4%0.25%0.16%
Dec 202537.7%38.8%17.7%1.9%3.5%0.18%0.14%
Jan 202627.9%49.1%15.4%2.5%4.6%0.24%0.22%
Feb 202630.5%45.2%16.8%2.8%4.1%0.26%0.15%
Mar 202632.6%46.8%14.3%2.3%3.5%0.28%0.17%
Apr 202616.9%74.8%5.8%0.94%1.4%0.16%0.07%
May 202641.1%39.2%14.1%2.3%2.8%0.41%0.17%
Jun 202633.6%46.1%14%2.7%2.8%0.48%0.2%
Jul 202634.2%37.7%20.3%3.7%3.3%0.46%0.2%
Aug 202640.8%31.2%19.6%4.4%3.2%0.55%0.23%
Sep 202645.9%30.4%15.6%4.3%3.1%0.43%0.23%

How has the Nothing New and Rothy's comparison changed over the last 12 months?

3 findings

How did search popularity change for sustainable sneaker brands worldwide in September 2026?

2 changes

  1. In September 2026, Rothy's gained share of searches among sustainable sneaker brands worldwide, from 40.8% to 45.9%.

  2. Estimated monthly branded searches for Nothing New worldwide rose 41.3% over 12 measured months, from 21.4K to 30.2K in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Nothing New’s and Rothy's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nothing New

4 branded search terms

  • nothing new
  • nothing new footwear
  • nothing new shoes
  • nothing new sneakers

Rothy's

3 branded search terms

  • rothy's footwear
  • rothy's sneakers
  • rothys

How the Brand Demand Index is measured

Other head-to-heads among sustainable sneaker brands

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