How popular isAllbirds in search?
In September 2026, there were an estimated 215K branded searches for Allbirds worldwide which is down 40.7% over the last 12 months. Allbirds holds 31.4% estimated Share of Search among sustainable sneaker brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Rothy's47.5%
Allbirds31.4%
VEJA16.1%
Nothing New4.4%
SAOLA0.45%
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Which sustainable sneaker brands compete with Allbirds?
Share of Search by month for Rothy's, Allbirds, VEJA, Nothing New. The figures are in the table below the chart.
View monthly share of search table
| Month | Rothy's | Allbirds | VEJA | Nothing New | SAOLA |
|---|---|---|---|---|---|
| Oct 2025 | 37.2% | 43.6% | 16.3% | 2.6% | 0.31% |
| Nov 2025 | 37.8% | 46% | 14% | 1.9% | 0.26% |
| Dec 2025 | 39.2% | 40.3% | 18.4% | 2% | 0.19% |
| Jan 2026 | 29.3% | 51.6% | 16.2% | 2.6% | 0.25% |
| Feb 2026 | 31.9% | 47.3% | 17.6% | 2.9% | 0.27% |
| Mar 2026 | 33.9% | 48.6% | 14.8% | 2.4% | 0.29% |
| Apr 2026 | 17.1% | 75.9% | 5.9% | 0.95% | 0.16% |
| May 2026 | 42.3% | 40.4% | 14.5% | 2.4% | 0.42% |
| Jun 2026 | 34.6% | 47.6% | 14.5% | 2.8% | 0.5% |
| Jul 2026 | 35.5% | 39.1% | 21.1% | 3.9% | 0.48% |
| Aug 2026 | 42.2% | 32.3% | 20.3% | 4.6% | 0.57% |
| Sep 2026 | 47.5% | 31.4% | 16.1% | 4.4% | 0.45% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.5% | 324K | +15.7% | +5.3 points | |
| 2, held 2nd | 31.4% | 215K | +<0.01% | -0.9 points | |
| 3, held 3rd | 16.1% | 110K | -18.5% | -4.2 points | |
| 4, held 4th | 4.4% | 30.2K | -0.03% | -0.1 points | |
| 5, held 5th | 0.45% | 3.1K | -18.6% | -0.1 points |
1.
Rothy's47.5%
Held 1st. 324K estimated branded searches, +15.7% vs prior month. Share +5.3 points.
2.
Allbirds31.4%
Held 2nd. 215K estimated branded searches, +<0.01% vs prior month. Share -0.9 points.
3.
VEJA16.1%
Held 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -4.2 points.
4.4%
Held 4th. 30.2K estimated branded searches, -0.03% vs prior month. Share -0.1 points.
5.
SAOLA0.45%
Held 5th. 3.1K estimated branded searches, -18.6% vs prior month. Share -0.1 points.
Compare search popularity between Allbirds and its closest rivals
How has branded search demand for Allbirds changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Allbirds worldwide fell from 362K to 215K.
- Across the 12 months ending September 2026, Allbirds’ estimated Share of Search among sustainable sneaker brands worldwide decreased from 43.6% to 31.4%.
- Across the 12 months ending September 2026, Allbirds’ estimated Share of Search among sustainable sneaker brands worldwide peaked at 75.9% in April 2026 and was lowest at 31.4% in September 2026.
- Across the 12 months ending September 2026, Allbirds fell from 1st to 2nd among sustainable sneaker brands worldwide.
How did search popularity change for sustainable sneaker brands worldwide in September 2026?
5 changes
In September 2026, Rothy's gained estimated Share of Search among sustainable sneaker brands worldwide, from 42.2% to 47.5%.
In September 2026, VEJA lost estimated Share of Search among sustainable sneaker brands worldwide, from 20.3% to 16.1%.
In September 2026, Allbirds lost estimated Share of Search among sustainable sneaker brands worldwide, from 32.3% to 31.4%.
Estimated monthly branded searches for Nothing New worldwide rose 41.3% over 12 measured months, from 21.4K to 30.2K in September 2026.
Estimated monthly branded searches for SAOLA worldwide rose 19.5% over 12 measured months, from 2.6K to 3.1K in September 2026.
Where does Allbirds compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sneaker brands | 9th of 9 | 0.19% | Show ranking |
| Sustainable sneaker brands | 2nd of 5 | 31.4% | Shown above |
How is Allbirds measured?
Brandwave collects information about searches that people make online using Allbirds’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- allbirds
- allbirds shoes
- sneakers allbirds
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Is Allbirds your brand?
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