Allbirds vs Rothy's:Which is more popular by branded search?
In August 2026, Allbirds had more branded searches than Rothy's among sustainable sneaker brands worldwide. Allbirds was estimated to have 314K branded searches compared to Rothy's’ 281K, and held a 36% Share of Search versus Rothy's’ 32.2%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Allbirds or Rothy's?
Compare brands that offers sneakers with an emphasis on lower-impact materials and manufacturing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Allbirds, Rothy's. The figures are in the table below the chart.
View monthly share of search table
| Month | Allbirds | Rothy's | VEJA | SAOLA | Nothing New |
|---|---|---|---|---|---|
| Oct 2025 | 45.3% | 28.9% | 25.3% | 0.24% | 0.31% |
| Nov 2025 | 48% | 29.5% | 22% | 0.2% | 0.31% |
| Dec 2025 | 43.5% | 31.7% | 24.3% | 0.15% | 0.3% |
| Jan 2026 | 51.5% | 22.8% | 25.2% | 0.19% | 0.36% |
| Feb 2026 | 48.2% | 24.3% | 26.9% | 0.21% | 0.45% |
| Mar 2026 | 50.2% | 26.2% | 23% | 0.23% | 0.34% |
| Apr 2026 | 76.9% | 13.5% | 9.3% | 0.13% | 0.13% |
| May 2026 | 43.8% | 32.9% | 22.6% | 0.33% | 0.32% |
| Jun 2026 | 49.6% | 27% | 22.6% | 0.39% | 0.32% |
| Jul 2026 | 41% | 26.7% | 31.7% | 0.36% | 0.31% |
| Aug 2026 | 36% | 32.2% | 31% | 0.43% | 0.36% |
| Sep 2026 | — | — | — | — | — |
How has the Allbirds and Rothy's comparison changed over the last 12 months?
3 findings
- Allbirds was ahead of Rothy's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Allbirds’ estimated Share of Search among sustainable sneaker brands worldwide moved from 45.3% to 36%, and its estimated monthly branded searches moved from 483K to 314K.
- Across the 11 months ending August 2026, Rothy's’ estimated Share of Search among sustainable sneaker brands worldwide moved from 28.9% to 32.2%, and its estimated monthly branded searches moved from 308K to 281K.
How did search popularity change for sustainable sneaker brands worldwide in August 2026?
2 changes
In August 2026, Rothy's overtook VEJA to rank 2nd among sustainable sneaker brands worldwide, at 32.2%.
In August 2026, Allbirds lost estimated Share of Search among sustainable sneaker brands worldwide, from 41% to 36%.
How each brand is measured
Brandwave collects information about searches that people make online using Allbirds’ and Rothy's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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