Brandwave

How popular isRothy's in search?

In August 2026, there were an estimated 281K branded searches for Rothy's worldwide which is down 9% over the last 11 months. Rothy's holds 32.2% estimated Share of Search among sustainable sneaker brands worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Allbirds36%
  2. Rothy's32.2%
  3. VEJA31%
  4. SAOLA0.43%
  5. Nothing New0.36%
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Which sustainable sneaker brands compete with Rothy's?

Rothy's against sustainable sneaker brands worldwide, by month

Share of Search by month for Allbirds, Rothy's, VEJA. The figures are in the table below the chart.

View monthly share of search table
MonthAllbirdsRothy'sVEJASAOLANothing New
Oct 202545.3%28.9%25.3%0.24%0.31%
Nov 202548%29.5%22%0.2%0.31%
Dec 202543.5%31.7%24.3%0.15%0.3%
Jan 202651.5%22.8%25.2%0.19%0.36%
Feb 202648.2%24.3%26.9%0.21%0.45%
Mar 202650.2%26.2%23%0.23%0.34%
Apr 202676.9%13.5%9.3%0.13%0.13%
May 202643.8%32.9%22.6%0.33%0.32%
Jun 202649.6%27%22.6%0.39%0.32%
Jul 202641%26.7%31.7%0.36%0.31%
Aug 202636%32.2%31%0.43%0.36%
Sep 2026—————

  1. 1.Allbirds

    36%

    held 1st · 314K estimated branded searches · -10.3% vs prior month · -5 points

  2. 2.Rothy's

    32.2%

    moved from 3rd to 2nd · 281K estimated branded searches · +23.3% vs prior month · +5.5 points

  3. 3.VEJA

    31%

    moved from 2nd to 3rd · 270K estimated branded searches · -0.01% vs prior month · -0.7 points

  4. 4.SAOLA

    0.43%

    held 4th · 3.8K estimated branded searches · +22.8% vs prior month · +0.1 points

  5. 5.Nothing New

    0.36%

    held 5th · 3.1K estimated branded searches · +18.5% vs prior month · 0 points

Compare search popularity between Rothy's and its closest rivals

How has branded search demand for Rothy's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Rothy's worldwide fell from 308K to 281K.
  • Across the 11 months ending August 2026, Rothy's’ estimated Share of Search among sustainable sneaker brands worldwide increased from 28.9% to 32.2%.
  • Across the 11 months ending August 2026, Rothy's’ estimated Share of Search among sustainable sneaker brands worldwide peaked at 32.9% in May 2026 and was lowest at 13.5% in April 2026.

How did search popularity change for sustainable sneaker brands worldwide in August 2026?

  1. In August 2026, Rothy's overtook VEJA to rank 2nd among sustainable sneaker brands worldwide, at 32.2%.

  2. In August 2026, Allbirds lost estimated Share of Search among sustainable sneaker brands worldwide, from 41% to 36%.

  3. In August 2026, VEJA lost estimated Share of Search among sustainable sneaker brands worldwide, from 31.7% to 31%.

  4. Estimated monthly branded searches for SAOLA worldwide rose 46.7% over 11 measured months, from 2.6K to 3.8K in August 2026.

How is Rothy's measured?

Brandwave collects information about searches that people make online using Rothy's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • rothy s
  • rothy's footwear
  • rothy's sneakers
  • rothys com

Do you work for Rothy's? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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