Nothing New vs Rothy's:Which is more popular by branded search?
In August 2026, Rothy's had more branded searches than Nothing New among sustainable sneaker brands worldwide. Rothy's was estimated to have 281K branded searches compared to Nothing New’s 3.1K, and held a 32.2% Share of Search versus Nothing New’s 0.36%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Nothing New or Rothy's?
Compare brands that offers sneakers with an emphasis on lower-impact materials and manufacturing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rothy's, Nothing New. The figures are in the table below the chart.
View monthly share of search table
| Month | Allbirds | Rothy's | VEJA | SAOLA | Nothing New |
|---|---|---|---|---|---|
| Oct 2025 | 45.3% | 28.9% | 25.3% | 0.24% | 0.31% |
| Nov 2025 | 48% | 29.5% | 22% | 0.2% | 0.31% |
| Dec 2025 | 43.5% | 31.7% | 24.3% | 0.15% | 0.3% |
| Jan 2026 | 51.5% | 22.8% | 25.2% | 0.19% | 0.36% |
| Feb 2026 | 48.2% | 24.3% | 26.9% | 0.21% | 0.45% |
| Mar 2026 | 50.2% | 26.2% | 23% | 0.23% | 0.34% |
| Apr 2026 | 76.9% | 13.5% | 9.3% | 0.13% | 0.13% |
| May 2026 | 43.8% | 32.9% | 22.6% | 0.33% | 0.32% |
| Jun 2026 | 49.6% | 27% | 22.6% | 0.39% | 0.32% |
| Jul 2026 | 41% | 26.7% | 31.7% | 0.36% | 0.31% |
| Aug 2026 | 36% | 32.2% | 31% | 0.43% | 0.36% |
| Sep 2026 | — | — | — | — | — |
How has the Nothing New and Rothy's comparison changed over the last 12 months?
3 findings
- Rothy's was ahead of Nothing New in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nothing New’s estimated Share of Search among sustainable sneaker brands worldwide moved from 0.31% to 0.36%, and its estimated monthly branded searches moved from 3.3K to 3.1K.
- Across the 11 months ending August 2026, Rothy's’ estimated Share of Search among sustainable sneaker brands worldwide moved from 28.9% to 32.2%, and its estimated monthly branded searches moved from 308K to 281K.
How did search popularity change for sustainable sneaker brands worldwide in August 2026?
1 change
In August 2026, Rothy's overtook VEJA to rank 2nd among sustainable sneaker brands worldwide, at 32.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Nothing New’s and Rothy's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nothing New
4 branded search terms
- nothing new footwear
- nothing new shoes
- nothing new sneakers
- nothingnew com
Rothy's
4 branded search terms
- rothy s
- rothy's footwear
- rothy's sneakers
- rothys com
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