How popular isNothing New in search?
In September 2026, there were an estimated 30.2K branded searches for Nothing New worldwide which is up 41.3% over the last 12 months. Nothing New holds 4.4% estimated Share of Search among sustainable sneaker brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Nothing New and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which sustainable sneaker brands compete with Nothing New?
Share of Search by month for Rothy's, Allbirds, VEJA, Nothing New. The figures are in the table below the chart.
View monthly share of search table
| Month | Rothy's | Allbirds | VEJA | Nothing New | SAOLA |
|---|---|---|---|---|---|
| Oct 2025 | 37.2% | 43.6% | 16.3% | 2.6% | 0.31% |
| Nov 2025 | 37.8% | 46% | 14% | 1.9% | 0.26% |
| Dec 2025 | 39.2% | 40.3% | 18.4% | 2% | 0.19% |
| Jan 2026 | 29.3% | 51.6% | 16.2% | 2.6% | 0.25% |
| Feb 2026 | 31.9% | 47.3% | 17.6% | 2.9% | 0.27% |
| Mar 2026 | 33.9% | 48.6% | 14.8% | 2.4% | 0.29% |
| Apr 2026 | 17.1% | 75.9% | 5.9% | 0.95% | 0.16% |
| May 2026 | 42.3% | 40.4% | 14.5% | 2.4% | 0.42% |
| Jun 2026 | 34.6% | 47.6% | 14.5% | 2.8% | 0.5% |
| Jul 2026 | 35.5% | 39.1% | 21.1% | 3.9% | 0.48% |
| Aug 2026 | 42.2% | 32.3% | 20.3% | 4.6% | 0.57% |
| Sep 2026 | 47.5% | 31.4% | 16.1% | 4.4% | 0.45% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.5% | 324K | +15.7% | +5.3 points | |
| 2, held 2nd | 31.4% | 215K | +<0.01% | -0.9 points | |
| 3, held 3rd | 16.1% | 110K | -18.5% | -4.2 points | |
| 4, held 4th | 4.4% | 30.2K | -0.03% | -0.1 points | |
| 5, held 5th | 0.45% | 3.1K | -18.6% | -0.1 points |
1.
Rothy's47.5%
Held 1st. 324K estimated branded searches, +15.7% vs prior month. Share +5.3 points.
2.
Allbirds31.4%
Held 2nd. 215K estimated branded searches, +<0.01% vs prior month. Share -0.9 points.
3.
VEJA16.1%
Held 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -4.2 points.
4.4%
Held 4th. 30.2K estimated branded searches, -0.03% vs prior month. Share -0.1 points.
5.
SAOLA0.45%
Held 5th. 3.1K estimated branded searches, -18.6% vs prior month. Share -0.1 points.
Compare search popularity between Nothing New and its closest rivals
Every comparison with Nothing New
4 comparisons
How has branded search demand for Nothing New changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nothing New worldwide rose from 21.4K to 30.2K.
- Across the 12 months ending September 2026, Nothing New’s estimated Share of Search among sustainable sneaker brands worldwide increased from 2.6% to 4.4%.
- Across the 12 months ending September 2026, Nothing New’s estimated Share of Search among sustainable sneaker brands worldwide peaked at 4.6% in August 2026 and was lowest at 0.95% in April 2026.
How did search popularity change for sustainable sneaker brands worldwide in September 2026?
5 changes
In September 2026, Rothy's gained estimated Share of Search among sustainable sneaker brands worldwide, from 42.2% to 47.5%.
In September 2026, VEJA lost estimated Share of Search among sustainable sneaker brands worldwide, from 20.3% to 16.1%.
In September 2026, Allbirds lost estimated Share of Search among sustainable sneaker brands worldwide, from 32.3% to 31.4%.
Estimated monthly branded searches for Nothing New worldwide rose 41.3% over 12 measured months, from 21.4K to 30.2K in September 2026.
Estimated monthly branded searches for SAOLA worldwide rose 19.5% over 12 measured months, from 2.6K to 3.1K in September 2026.
How is Nothing New measured?
Brandwave collects information about searches that people make online using Nothing New’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- nothing new
- nothing new footwear
- nothing new shoes
- nothing new sneakers
Do you work for Nothing New? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Nothing New your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.