Nothing New vs Thousand Fell:Which is more popular?

Name: Nothing New vs Thousand Fell: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Nothing New had more branded searches than Thousand Fell among sustainable sneaker brands worldwide. Nothing New had about 30,200 branded searches, while Thousand Fell had 1,600. Nothing New made up 4.3% of all sustainable sneaker brand searches we track, and Thousand Fell accounted for 0.23%. When we asked ChatGPT and Google AI Overviews about sustainable sneaker brands, Thousand Fell appeared in three of the five answers and Nothing New in one. Thousand Fell was mentioned before Nothing New in two out of three answers that named either.

Among sustainable sneaker brands worldwide in September 2026

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Top sustainable sneaker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Thousand Fell was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Nothing New was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Thousand Fell was listed before Nothing New in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Allbirds	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
VEJA	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
CARIUMA	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Thousand Fell	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Nothing New	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Rothy's	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
SAOLA	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Allbirds5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
VEJA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CARIUMA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Thousand Fell3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nothing New1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rothy's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SAOLA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sustainable sneaker brands

5 answers

Asked ChatGPT
“Which sustainable sneaker brand should I buy?”
1. 1VEJA
2. 2Allbirds
3. 3CARIUMA
Asked ChatGPT
“What are the best sustainable sneaker brands?”
1. 1VEJA
2. 2Allbirds
3. 3CARIUMA
4. 4Thousand Fell
Asked ChatGPT
“What's the best sustainable sneaker brand for everyday wear?”
1. 1Allbirds
2. 2CARIUMA
Searched Google, AI Overview
“eco friendly sneakers”
1. 1VEJA
2. 2Nothing New
3. 3Thousand Fell
4. 4Allbirds
Searched Google, AI Overview
“sustainable sneaker brands”
1. 1Allbirds
2. 2Thousand Fell

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Nothing New or Thousand Fell more popular in search?

This chart shows how often people search Google for Nothing New and Thousand Fell by name. Each line represents a brand's share of searches for all seven sustainable sneaker brands we track, month by month, from English-language searches worldwide.

Nothing New and Thousand Fell among sustainable sneaker brands worldwide, by month

Month	Rothy's	Allbirds	VEJA	Nothing New	CARIUMA	SAOLA	Thousand Fell
Oct 2025	35.4%	41.5%	15.5%	2.5%	4.7%	0.29%	0.18%
Nov 2025	36.2%	44.1%	13.5%	1.9%	4%	0.25%	0.16%
Dec 2025	37.7%	38.8%	17.7%	1.9%	3.5%	0.18%	0.14%
Jan 2026	27.9%	49.1%	15.4%	2.5%	4.6%	0.24%	0.22%
Feb 2026	30.5%	45.2%	16.8%	2.8%	4.1%	0.26%	0.15%
Mar 2026	32.6%	46.8%	14.3%	2.3%	3.5%	0.28%	0.17%
Apr 2026	16.9%	74.8%	5.8%	0.94%	1.4%	0.16%	0.07%
May 2026	41.1%	39.2%	14.1%	2.3%	2.8%	0.41%	0.17%
Jun 2026	33.6%	46.1%	14%	2.7%	2.8%	0.48%	0.2%
Jul 2026	34.2%	37.7%	20.3%	3.7%	3.3%	0.46%	0.2%
Aug 2026	40.8%	31.2%	19.6%	4.4%	3.2%	0.55%	0.23%
Sep 2026	45.9%	30.4%	15.6%	4.3%	3.1%	0.43%	0.23%

How has the Nothing New and Thousand Fell comparison changed over the last 12 months?

3 findings

Nothing New was ahead of Thousand Fell in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Nothing New’s share of searches among sustainable sneaker brands worldwide moved from 2.5% to 4.3%, and its estimated monthly branded searches moved from 21.4K to 30.2K.
Across the 12 months ending September 2026, Thousand Fell’s share of searches among sustainable sneaker brands worldwide moved from 0.18% to 0.23%, and its estimated monthly branded searches held steady at 1.6K.

How did search popularity change for sustainable sneaker brands worldwide in September 2026?

1 change

Estimated monthly branded searches for Nothing New worldwide rose 41.3% over 12 measured months, from 21.4K to 30.2K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Nothing New’s and Thousand Fell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.