Brandwave

How popular isThousand Fell?

In September 2026, people searched for Thousand Fell by name about 1,600 times worldwide, about the same as the previous year. These searches made up 0.23% of all global sustainable sneaker brand searches, placing Thousand Fell seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about sustainable sneaker brands, Thousand Fell appeared in three of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Thousand Fell is the seventh most searched of 7 competitors and the fourth most recommended in AI answers.

  1. Rothy'sShare of searches 45.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. AllbirdsShare of searches 30.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. VEJAShare of searches 15.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. Nothing NewShare of searches 4.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. Thousand FellShare of searches 0.23%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top sustainable sneaker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Thousand Fell was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Thousand Fell is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Allbirds1st
  2. VEJA2nd
  3. CARIUMA3rd
  4. Thousand Fell4th
  5. Nothing New5th
  6. Rothy's–
  7. SAOLA–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Allbirds5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • VEJA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CARIUMA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thousand Fell3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nothing New1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rothy's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SAOLA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sustainable sneaker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which sustainable sneaker brands compete with Thousand Fell?

Thousand Fell against sustainable sneaker brands worldwide, by month

Share of searches by month for Rothy's, Allbirds, VEJA, Nothing New, CARIUMA, Thousand Fell. The figures are in the table below the chart.

View monthly share of searches table
MonthRothy'sAllbirdsVEJANothing NewCARIUMASAOLAThousand Fell
Oct 202535.4%41.5%15.5%2.5%4.7%0.29%0.18%
Nov 202536.2%44.1%13.5%1.9%4%0.25%0.16%
Dec 202537.7%38.8%17.7%1.9%3.5%0.18%0.14%
Jan 202627.9%49.1%15.4%2.5%4.6%0.24%0.22%
Feb 202630.5%45.2%16.8%2.8%4.1%0.26%0.15%
Mar 202632.6%46.8%14.3%2.3%3.5%0.28%0.17%
Apr 202616.9%74.8%5.8%0.94%1.4%0.16%0.07%
May 202641.1%39.2%14.1%2.3%2.8%0.41%0.17%
Jun 202633.6%46.1%14%2.7%2.8%0.48%0.2%
Jul 202634.2%37.7%20.3%3.7%3.3%0.46%0.2%
Aug 202640.8%31.2%19.6%4.4%3.2%0.55%0.23%
Sep 202645.9%30.4%15.6%4.3%3.1%0.43%0.23%

  1. 1.Rothy's

    45.9%

    Held 1st. 324K estimated branded searches, +15.7% vs prior month. Share +5.2 points.

  2. 2.Allbirds

    30.4%

    Held 2nd. 215K estimated branded searches, +<0.01% vs prior month. Share -0.8 points.

  3. 3.VEJA

    15.6%

    Held 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -4 points.

  4. 4.Nothing New

    4.3%

    Held 4th. 30.2K estimated branded searches, -0.03% vs prior month. Share -0.1 points.

  5. 5.CARIUMA

    3.1%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.SAOLA

    0.43%

    Held 6th. 3.1K estimated branded searches, -18.6% vs prior month. Share -0.1 points.

  7. 7.Thousand Fell

    0.23%

    Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Thousand Fell and its closest rivals

Every comparison with Thousand Fell

6 comparisons

How has branded search demand for Thousand Fell changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Thousand Fell worldwide held steady at 1.6K.
  • Across the 12 months ending September 2026, Thousand Fell’s share of searches among sustainable sneaker brands worldwide held steady, from 0.18% to 0.23%.

How did search popularity change for sustainable sneaker brands worldwide in September 2026?

6 changes

  1. In September 2026, Rothy's gained share of searches among sustainable sneaker brands worldwide, from 40.8% to 45.9%.

  2. In September 2026, VEJA lost share of searches among sustainable sneaker brands worldwide, from 19.6% to 15.6%.

  3. In September 2026, Allbirds lost share of searches among sustainable sneaker brands worldwide, from 31.2% to 30.4%.

  4. Estimated monthly branded searches for Nothing New worldwide rose 41.3% over 12 measured months, from 21.4K to 30.2K in September 2026.

  5. Estimated monthly branded searches for SAOLA worldwide rose 19.5% over 12 measured months, from 2.6K to 3.1K in September 2026.

  6. Estimated monthly branded searches for CARIUMA worldwide fell 45.2% over 12 measured months, from 40.5K to 22.2K in September 2026.

How are Thousand Fell’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Thousand Fell’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

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