Brandwave

How popular isSAOLA in search?

In September 2026, there were an estimated 3.1K branded searches for SAOLA worldwide which is up 19.5% over the last 12 months. SAOLA holds 0.45% estimated Share of Search among sustainable sneaker brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Rothy's47.5%
  2. Allbirds31.4%
  3. VEJA16.1%
  4. Nothing New4.4%
  5. SAOLA0.45%
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Which sustainable sneaker brands compete with SAOLA?

SAOLA against sustainable sneaker brands worldwide, by month

Share of Search by month for Rothy's, Allbirds, VEJA, Nothing New, SAOLA. The figures are in the table below the chart.

View monthly share of search table
MonthRothy'sAllbirdsVEJANothing NewSAOLA
Oct 202537.2%43.6%16.3%2.6%0.31%
Nov 202537.8%46%14%1.9%0.26%
Dec 202539.2%40.3%18.4%2%0.19%
Jan 202629.3%51.6%16.2%2.6%0.25%
Feb 202631.9%47.3%17.6%2.9%0.27%
Mar 202633.9%48.6%14.8%2.4%0.29%
Apr 202617.1%75.9%5.9%0.95%0.16%
May 202642.3%40.4%14.5%2.4%0.42%
Jun 202634.6%47.6%14.5%2.8%0.5%
Jul 202635.5%39.1%21.1%3.9%0.48%
Aug 202642.2%32.3%20.3%4.6%0.57%
Sep 202647.5%31.4%16.1%4.4%0.45%

  1. 1.Rothy's

    47.5%

    Held 1st. 324K estimated branded searches, +15.7% vs prior month. Share +5.3 points.

  2. 2.Allbirds

    31.4%

    Held 2nd. 215K estimated branded searches, +<0.01% vs prior month. Share -0.9 points.

  3. 3.VEJA

    16.1%

    Held 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -4.2 points.

  4. 4.Nothing New

    4.4%

    Held 4th. 30.2K estimated branded searches, -0.03% vs prior month. Share -0.1 points.

  5. 5.SAOLA

    0.45%

    Held 5th. 3.1K estimated branded searches, -18.6% vs prior month. Share -0.1 points.

Compare search popularity between SAOLA and its closest rivals

Every comparison with SAOLA

How has branded search demand for SAOLA changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for SAOLA worldwide rose from 2.6K to 3.1K.
  • Across the 12 months ending September 2026, SAOLA’s estimated Share of Search among sustainable sneaker brands worldwide held steady, from 0.31% to 0.45%.

How did search popularity change for sustainable sneaker brands worldwide in September 2026?

  1. In September 2026, Rothy's gained estimated Share of Search among sustainable sneaker brands worldwide, from 42.2% to 47.5%.

  2. In September 2026, VEJA lost estimated Share of Search among sustainable sneaker brands worldwide, from 20.3% to 16.1%.

  3. In September 2026, Allbirds lost estimated Share of Search among sustainable sneaker brands worldwide, from 32.3% to 31.4%.

  4. Estimated monthly branded searches for Nothing New worldwide rose 41.3% over 12 measured months, from 21.4K to 30.2K in September 2026.

  5. Estimated monthly branded searches for SAOLA worldwide rose 19.5% over 12 measured months, from 2.6K to 3.1K in September 2026.

How is SAOLA measured?

Brandwave collects information about searches that people make online using SAOLA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • saola footwear
  • saola shoes
  • saola sneakers

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How the Brand Demand Index is measured

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