Allbirds vs SAOLA:Which is more popular by branded search?
In August 2026, Allbirds had more branded searches than SAOLA among sustainable sneaker brands worldwide. Allbirds was estimated to have 314K branded searches compared to SAOLA’s 3.8K, and held a 36% Share of Search versus SAOLA’s 0.43%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Allbirds or SAOLA?
Compare brands that offers sneakers with an emphasis on lower-impact materials and manufacturing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Allbirds, SAOLA. The figures are in the table below the chart.
View monthly share of search table
| Month | Allbirds | Rothy's | VEJA | SAOLA | Nothing New |
|---|---|---|---|---|---|
| Oct 2025 | 45.3% | 28.9% | 25.3% | 0.24% | 0.31% |
| Nov 2025 | 48% | 29.5% | 22% | 0.2% | 0.31% |
| Dec 2025 | 43.5% | 31.7% | 24.3% | 0.15% | 0.3% |
| Jan 2026 | 51.5% | 22.8% | 25.2% | 0.19% | 0.36% |
| Feb 2026 | 48.2% | 24.3% | 26.9% | 0.21% | 0.45% |
| Mar 2026 | 50.2% | 26.2% | 23% | 0.23% | 0.34% |
| Apr 2026 | 76.9% | 13.5% | 9.3% | 0.13% | 0.13% |
| May 2026 | 43.8% | 32.9% | 22.6% | 0.33% | 0.32% |
| Jun 2026 | 49.6% | 27% | 22.6% | 0.39% | 0.32% |
| Jul 2026 | 41% | 26.7% | 31.7% | 0.36% | 0.31% |
| Aug 2026 | 36% | 32.2% | 31% | 0.43% | 0.36% |
| Sep 2026 | — | — | — | — | — |
How has the Allbirds and SAOLA comparison changed over the last 12 months?
3 findings
- Allbirds was ahead of SAOLA in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Allbirds’ estimated Share of Search among sustainable sneaker brands worldwide moved from 45.3% to 36%, and its estimated monthly branded searches moved from 483K to 314K.
- Across the 11 months ending August 2026, SAOLA’s estimated Share of Search among sustainable sneaker brands worldwide moved from 0.24% to 0.43%, and its estimated monthly branded searches moved from 2.6K to 3.8K.
How did search popularity change for sustainable sneaker brands worldwide in August 2026?
2 changes
In August 2026, Allbirds lost estimated Share of Search among sustainable sneaker brands worldwide, from 41% to 36%.
Estimated monthly branded searches for SAOLA worldwide rose 46.7% over 11 measured months, from 2.6K to 3.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Allbirds’ and SAOLA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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