Brandwave

How popular isNothing New in search?

In August 2026, there were an estimated 3.1K branded searches for Nothing New worldwide which held steady over the last 11 months. Nothing New holds 0.36% estimated Share of Search among sustainable sneaker brands worldwide and is ranked 5th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Allbirds36%
  2. Rothy's32.2%
  3. VEJA31%
  4. SAOLA0.43%
  5. Nothing New0.36%
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Which sustainable sneaker brands compete with Nothing New?

Nothing New against sustainable sneaker brands worldwide, by month

Share of Search by month for Allbirds, Rothy's, VEJA, Nothing New. The figures are in the table below the chart.

View monthly share of search table
MonthAllbirdsRothy'sVEJASAOLANothing New
Oct 202545.3%28.9%25.3%0.24%0.31%
Nov 202548%29.5%22%0.2%0.31%
Dec 202543.5%31.7%24.3%0.15%0.3%
Jan 202651.5%22.8%25.2%0.19%0.36%
Feb 202648.2%24.3%26.9%0.21%0.45%
Mar 202650.2%26.2%23%0.23%0.34%
Apr 202676.9%13.5%9.3%0.13%0.13%
May 202643.8%32.9%22.6%0.33%0.32%
Jun 202649.6%27%22.6%0.39%0.32%
Jul 202641%26.7%31.7%0.36%0.31%
Aug 202636%32.2%31%0.43%0.36%
Sep 2026—————

  1. 1.Allbirds

    36%

    held 1st · 314K estimated branded searches · -10.3% vs prior month · -5 points

  2. 2.Rothy's

    32.2%

    moved from 3rd to 2nd · 281K estimated branded searches · +23.3% vs prior month · +5.5 points

  3. 3.VEJA

    31%

    moved from 2nd to 3rd · 270K estimated branded searches · -0.01% vs prior month · -0.7 points

  4. 4.SAOLA

    0.43%

    held 4th · 3.8K estimated branded searches · +22.8% vs prior month · +0.1 points

  5. 5.Nothing New

    0.36%

    held 5th · 3.1K estimated branded searches · +18.5% vs prior month · 0 points

Compare search popularity between Nothing New and its closest rivals

How has branded search demand for Nothing New changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nothing New worldwide held steady, from 3.3K to 3.1K.
  • Across the 11 months ending August 2026, Nothing New fell from 4th to 5th among sustainable sneaker brands worldwide.

How did search popularity change for sustainable sneaker brands worldwide in August 2026?

  1. In August 2026, Rothy's overtook VEJA to rank 2nd among sustainable sneaker brands worldwide, at 32.2%.

  2. In August 2026, Allbirds lost estimated Share of Search among sustainable sneaker brands worldwide, from 41% to 36%.

  3. In August 2026, VEJA lost estimated Share of Search among sustainable sneaker brands worldwide, from 31.7% to 31%.

  4. Estimated monthly branded searches for SAOLA worldwide rose 46.7% over 11 measured months, from 2.6K to 3.8K in August 2026.

How is Nothing New measured?

Brandwave collects information about searches that people make online using Nothing New’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • nothing new footwear
  • nothing new shoes
  • nothing new sneakers
  • nothingnew com

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How the Brand Demand Index is measured

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