Allbirds vs Nothing New:Which is more popular by branded search?
In August 2026, Allbirds had more branded searches than Nothing New among sustainable sneaker brands worldwide. Allbirds was estimated to have 314K branded searches compared to Nothing New’s 3.1K, and held a 36% Share of Search versus Nothing New’s 0.36%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Allbirds or Nothing New?
Compare brands that offers sneakers with an emphasis on lower-impact materials and manufacturing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Allbirds, Nothing New. The figures are in the table below the chart.
View monthly share of search table
| Month | Allbirds | Rothy's | VEJA | SAOLA | Nothing New |
|---|---|---|---|---|---|
| Oct 2025 | 45.3% | 28.9% | 25.3% | 0.24% | 0.31% |
| Nov 2025 | 48% | 29.5% | 22% | 0.2% | 0.31% |
| Dec 2025 | 43.5% | 31.7% | 24.3% | 0.15% | 0.3% |
| Jan 2026 | 51.5% | 22.8% | 25.2% | 0.19% | 0.36% |
| Feb 2026 | 48.2% | 24.3% | 26.9% | 0.21% | 0.45% |
| Mar 2026 | 50.2% | 26.2% | 23% | 0.23% | 0.34% |
| Apr 2026 | 76.9% | 13.5% | 9.3% | 0.13% | 0.13% |
| May 2026 | 43.8% | 32.9% | 22.6% | 0.33% | 0.32% |
| Jun 2026 | 49.6% | 27% | 22.6% | 0.39% | 0.32% |
| Jul 2026 | 41% | 26.7% | 31.7% | 0.36% | 0.31% |
| Aug 2026 | 36% | 32.2% | 31% | 0.43% | 0.36% |
| Sep 2026 | — | — | — | — | — |
How has the Allbirds and Nothing New comparison changed over the last 12 months?
3 findings
- Allbirds was ahead of Nothing New in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Allbirds’ estimated Share of Search among sustainable sneaker brands worldwide moved from 45.3% to 36%, and its estimated monthly branded searches moved from 483K to 314K.
- Across the 11 months ending August 2026, Nothing New’s estimated Share of Search among sustainable sneaker brands worldwide moved from 0.31% to 0.36%, and its estimated monthly branded searches moved from 3.3K to 3.1K.
How did search popularity change for sustainable sneaker brands worldwide in August 2026?
1 change
In August 2026, Allbirds lost estimated Share of Search among sustainable sneaker brands worldwide, from 41% to 36%.
How each brand is measured
Brandwave collects information about searches that people make online using Allbirds’ and Nothing New’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Allbirds
6 branded search terms
- allbirds
- allbirds com
- allbirds footwear
- allbirds shoes
- allbirds sneakers
- sneakers allbirds
Nothing New
4 branded search terms
- nothing new footwear
- nothing new shoes
- nothing new sneakers
- nothingnew com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.