Allbirds vs Nothing New:Which is more popular?
In September 2026, Allbirds had more branded searches than Nothing New among sustainable sneaker brands worldwide. Allbirds had about 215,000 branded searches, while Nothing New had 30,200. Allbirds made up 30.4% of all sustainable sneaker brand searches we track, and Nothing New accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about sustainable sneaker brands, Allbirds appeared in all five answers and Nothing New in one. Allbirds was mentioned before Nothing New in four out of five answers.
Who do people search for more?
Allbirds, about 7 searches for every 1 for Nothing New
Who does AI mention more?
Allbirds, mentioned in every answer we collected
Who does AI recommend more?
Allbirds, named ahead of Nothing New in 4 of 5 answers
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Top sustainable sneaker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Allbirds appeared in all five answers. Nothing New was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Allbirds was listed before Nothing New in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Allbirds1st
VEJA2nd- CARIUMA3rd
- Thousand Fell4th
Nothing New5th
Rothy's–
SAOLA–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Allbirds5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- VEJA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CARIUMA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Thousand Fell3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nothing New1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rothy's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SAOLA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sustainable sneaker brands
5 answers
Asked ChatGPT
“Which sustainable sneaker brand should I buy?”
Asked ChatGPT
“What are the best sustainable sneaker brands?”
Asked ChatGPT
“What's the best sustainable sneaker brand for everyday wear?”
Searched Google, AI Overview
“eco friendly sneakers”
Searched Google, AI Overview
“sustainable sneaker brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Allbirds or Nothing New more popular in search?
This chart shows how often people search Google for Allbirds and Nothing New by name. Each line represents a brand's share of searches for all seven sustainable sneaker brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Allbirds, Nothing New. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rothy's | Allbirds | VEJA | Nothing New | CARIUMA | SAOLA | Thousand Fell |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.4% | 41.5% | 15.5% | 2.5% | 4.7% | 0.29% | 0.18% |
| Nov 2025 | 36.2% | 44.1% | 13.5% | 1.9% | 4% | 0.25% | 0.16% |
| Dec 2025 | 37.7% | 38.8% | 17.7% | 1.9% | 3.5% | 0.18% | 0.14% |
| Jan 2026 | 27.9% | 49.1% | 15.4% | 2.5% | 4.6% | 0.24% | 0.22% |
| Feb 2026 | 30.5% | 45.2% | 16.8% | 2.8% | 4.1% | 0.26% | 0.15% |
| Mar 2026 | 32.6% | 46.8% | 14.3% | 2.3% | 3.5% | 0.28% | 0.17% |
| Apr 2026 | 16.9% | 74.8% | 5.8% | 0.94% | 1.4% | 0.16% | 0.07% |
| May 2026 | 41.1% | 39.2% | 14.1% | 2.3% | 2.8% | 0.41% | 0.17% |
| Jun 2026 | 33.6% | 46.1% | 14% | 2.7% | 2.8% | 0.48% | 0.2% |
| Jul 2026 | 34.2% | 37.7% | 20.3% | 3.7% | 3.3% | 0.46% | 0.2% |
| Aug 2026 | 40.8% | 31.2% | 19.6% | 4.4% | 3.2% | 0.55% | 0.23% |
| Sep 2026 | 45.9% | 30.4% | 15.6% | 4.3% | 3.1% | 0.43% | 0.23% |
How has the Allbirds and Nothing New comparison changed over the last 12 months?
3 findings
- Allbirds was ahead of Nothing New in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Allbirds’ share of searches among sustainable sneaker brands worldwide moved from 41.5% to 30.4%, and its estimated monthly branded searches moved from 362K to 215K.
- Across the 12 months ending September 2026, Nothing New’s share of searches among sustainable sneaker brands worldwide moved from 2.5% to 4.3%, and its estimated monthly branded searches moved from 21.4K to 30.2K.
How did search popularity change for sustainable sneaker brands worldwide in September 2026?
2 changes
In September 2026, Allbirds lost share of searches among sustainable sneaker brands worldwide, from 31.2% to 30.4%.
Estimated monthly branded searches for Nothing New worldwide rose 41.3% over 12 measured months, from 21.4K to 30.2K in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Allbirds’ and Nothing New’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Allbirds
3 branded search terms
- allbirds
- allbirds shoes
- sneakers allbirds
Nothing New
4 branded search terms
- nothing new
- nothing new footwear
- nothing new shoes
- nothing new sneakers
Other head-to-heads among sustainable sneaker brands
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