Allbirds vs CARIUMA:Which is more popular?
In September 2026, Allbirds had more branded searches than CARIUMA among sustainable sneaker brands worldwide. Allbirds had about 215,000 branded searches, while CARIUMA had 22,200. Allbirds made up 30.4% of all sustainable sneaker brand searches we track, and CARIUMA accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about sustainable sneaker brands, Allbirds appeared in all five answers and CARIUMA in three. Allbirds was mentioned before CARIUMA in every answer.
Who do people search for more?
Allbirds, about 10 searches for every 1 for CARIUMA
Who does AI mention more?
Allbirds, mentioned in every answer we collected
Who does AI recommend more?
Allbirds, named ahead of CARIUMA in every answer
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Top sustainable sneaker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Allbirds appeared in all five answers. CARIUMA was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Allbirds was listed before CARIUMA in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Allbirds1st
VEJA2nd- CARIUMA3rd
- Thousand Fell4th
Nothing New5th
Rothy's–
SAOLA–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Allbirds5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- VEJA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CARIUMA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Thousand Fell3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nothing New1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rothy's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SAOLA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sustainable sneaker brands
5 answers
Asked ChatGPT
“Which sustainable sneaker brand should I buy?”
Asked ChatGPT
“What are the best sustainable sneaker brands?”
Asked ChatGPT
“What's the best sustainable sneaker brand for everyday wear?”
Searched Google, AI Overview
“eco friendly sneakers”
Searched Google, AI Overview
“sustainable sneaker brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Allbirds or CARIUMA more popular in search?
This chart shows how often people search Google for Allbirds and CARIUMA by name. Each line represents a brand's share of searches for all seven sustainable sneaker brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Allbirds, CARIUMA. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rothy's | Allbirds | VEJA | Nothing New | CARIUMA | SAOLA | Thousand Fell |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.4% | 41.5% | 15.5% | 2.5% | 4.7% | 0.29% | 0.18% |
| Nov 2025 | 36.2% | 44.1% | 13.5% | 1.9% | 4% | 0.25% | 0.16% |
| Dec 2025 | 37.7% | 38.8% | 17.7% | 1.9% | 3.5% | 0.18% | 0.14% |
| Jan 2026 | 27.9% | 49.1% | 15.4% | 2.5% | 4.6% | 0.24% | 0.22% |
| Feb 2026 | 30.5% | 45.2% | 16.8% | 2.8% | 4.1% | 0.26% | 0.15% |
| Mar 2026 | 32.6% | 46.8% | 14.3% | 2.3% | 3.5% | 0.28% | 0.17% |
| Apr 2026 | 16.9% | 74.8% | 5.8% | 0.94% | 1.4% | 0.16% | 0.07% |
| May 2026 | 41.1% | 39.2% | 14.1% | 2.3% | 2.8% | 0.41% | 0.17% |
| Jun 2026 | 33.6% | 46.1% | 14% | 2.7% | 2.8% | 0.48% | 0.2% |
| Jul 2026 | 34.2% | 37.7% | 20.3% | 3.7% | 3.3% | 0.46% | 0.2% |
| Aug 2026 | 40.8% | 31.2% | 19.6% | 4.4% | 3.2% | 0.55% | 0.23% |
| Sep 2026 | 45.9% | 30.4% | 15.6% | 4.3% | 3.1% | 0.43% | 0.23% |
How has the Allbirds and CARIUMA comparison changed over the last 12 months?
3 findings
- Allbirds was ahead of CARIUMA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Allbirds’ share of searches among sustainable sneaker brands worldwide moved from 41.5% to 30.4%, and its estimated monthly branded searches moved from 362K to 215K.
- Across the 12 months ending September 2026, CARIUMA’s share of searches among sustainable sneaker brands worldwide moved from 4.7% to 3.1%, and its estimated monthly branded searches moved from 40.5K to 22.2K.
How did search popularity change for sustainable sneaker brands worldwide in September 2026?
2 changes
In September 2026, Allbirds lost share of searches among sustainable sneaker brands worldwide, from 31.2% to 30.4%.
Estimated monthly branded searches for CARIUMA worldwide fell 45.2% over 12 measured months, from 40.5K to 22.2K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Allbirds’ and CARIUMA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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