CARIUMA vs Rothy's:Which is more popular?
In September 2026, Rothy's had more branded searches than CARIUMA among sustainable sneaker brands worldwide. Rothy's had about 324,000 branded searches, while CARIUMA had 22,200. Rothy's made up 45.9% of all sustainable sneaker brand searches we track, and CARIUMA accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about sustainable sneaker brands, CARIUMA appeared in three of the five answers and Rothy's in none.
Who do people search for more?
Rothy's, about 15 searches for every 1 for CARIUMA
Who does AI mention more?
CARIUMA, mentioned in 3 of 5 answers, Rothy's in 0
Who does AI recommend more?
CARIUMA, the only one of the two named
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Top sustainable sneaker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, CARIUMA was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Rothy's did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Allbirds1st
VEJA2nd- CARIUMA3rd
- Thousand Fell4th
Nothing New5th- Rothy's–
SAOLA–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Allbirds5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- VEJA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CARIUMA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Thousand Fell3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nothing New1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rothy's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SAOLA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sustainable sneaker brands
5 answers
Asked ChatGPT
“Which sustainable sneaker brand should I buy?”
Asked ChatGPT
“What are the best sustainable sneaker brands?”
Asked ChatGPT
“What's the best sustainable sneaker brand for everyday wear?”
Searched Google, AI Overview
“eco friendly sneakers”
Searched Google, AI Overview
“sustainable sneaker brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is CARIUMA or Rothy's more popular in search?
This chart shows how often people search Google for CARIUMA and Rothy's by name. Each line represents a brand's share of searches for all seven sustainable sneaker brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Rothy's, CARIUMA. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rothy's | Allbirds | VEJA | Nothing New | CARIUMA | SAOLA | Thousand Fell |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.4% | 41.5% | 15.5% | 2.5% | 4.7% | 0.29% | 0.18% |
| Nov 2025 | 36.2% | 44.1% | 13.5% | 1.9% | 4% | 0.25% | 0.16% |
| Dec 2025 | 37.7% | 38.8% | 17.7% | 1.9% | 3.5% | 0.18% | 0.14% |
| Jan 2026 | 27.9% | 49.1% | 15.4% | 2.5% | 4.6% | 0.24% | 0.22% |
| Feb 2026 | 30.5% | 45.2% | 16.8% | 2.8% | 4.1% | 0.26% | 0.15% |
| Mar 2026 | 32.6% | 46.8% | 14.3% | 2.3% | 3.5% | 0.28% | 0.17% |
| Apr 2026 | 16.9% | 74.8% | 5.8% | 0.94% | 1.4% | 0.16% | 0.07% |
| May 2026 | 41.1% | 39.2% | 14.1% | 2.3% | 2.8% | 0.41% | 0.17% |
| Jun 2026 | 33.6% | 46.1% | 14% | 2.7% | 2.8% | 0.48% | 0.2% |
| Jul 2026 | 34.2% | 37.7% | 20.3% | 3.7% | 3.3% | 0.46% | 0.2% |
| Aug 2026 | 40.8% | 31.2% | 19.6% | 4.4% | 3.2% | 0.55% | 0.23% |
| Sep 2026 | 45.9% | 30.4% | 15.6% | 4.3% | 3.1% | 0.43% | 0.23% |
How has the CARIUMA and Rothy's comparison changed over the last 12 months?
3 findings
- Rothy's was ahead of CARIUMA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CARIUMA’s share of searches among sustainable sneaker brands worldwide moved from 4.7% to 3.1%, and its estimated monthly branded searches moved from 40.5K to 22.2K.
- Across the 12 months ending September 2026, Rothy's’ share of searches among sustainable sneaker brands worldwide moved from 35.4% to 45.9%, and its estimated monthly branded searches moved from 308K to 324K.
How did search popularity change for sustainable sneaker brands worldwide in September 2026?
2 changes
In September 2026, Rothy's gained share of searches among sustainable sneaker brands worldwide, from 40.8% to 45.9%.
Estimated monthly branded searches for CARIUMA worldwide fell 45.2% over 12 measured months, from 40.5K to 22.2K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using CARIUMA’s and Rothy's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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