Repetto vs Rothy's:Which is more popular?
In September 2026, Repetto had more branded searches than Rothy's among ballet flat brands worldwide. Repetto had about 40,500 branded searches, while Rothy's had 8,100. Repetto made up 20.1% of all ballet flat brand searches we track, and Rothy's accounted for 4%. When we asked ChatGPT and Google AI Overviews about ballet flat brands, Repetto and Rothy's each appeared in two of the five answers. Repetto was mentioned before Rothy's in two out of three answers that named either.
Who do people search for more?
Repetto, about 5 searches for every 1 for Rothy's
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Repetto, named ahead of Rothy's in 2 of 3 answers
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Top ballet flat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Repetto was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rothy's was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Repetto was listed before Rothy's in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Sam Edelman1st
Margaux2nd- Repetto3rd
VIVAIA4th
Vionic5th
Quince6th
Rothy's7th
Tieks–
Birdies–
French Sole–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sam Edelman4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Margaux4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- VIVAIA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Repetto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rothy's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Quince2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vionic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tieks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Birdies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- French Sole0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ballet flat brands
5 answers
Asked ChatGPT
“Which ballet flat brand should I buy?”
Asked ChatGPT
“What are the best ballet flat brands?”
Asked ChatGPT
“What's the best ballet flat brand for walking all day?”
Searched Google, AI Overview
“ballet flats”
Searched Google, AI Overview
“flats for women”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Repetto or Rothy's more popular in search?
This chart shows how often people search Google for Repetto and Rothy's by name. Each line represents a brand's share of searches for all ten ballet flat brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Repetto, Rothy's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sam Edelman | Repetto | Tieks | Birdies | Margaux | Rothy's | Vionic | VIVAIA | Quince | French Sole |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.1% | 23.3% | 19.1% | 12.7% | 7% | 8.5% | 4.6% | 3.4% | 1.5% | 0.86% |
| Nov 2025 | 23.6% | 23.6% | 19.4% | 12.9% | 4.7% | 7.1% | 3.1% | 3.4% | 1.4% | 0.77% |
| Dec 2025 | 26.9% | 18% | 22% | 9.8% | 9.8% | 6.6% | 2.4% | 2.8% | 1.1% | 0.71% |
| Jan 2026 | 19% | 28.5% | 15.6% | 12.7% | 5.7% | 8.5% | 3.8% | 3.6% | 1.7% | 0.93% |
| Feb 2026 | 24.4% | 20% | 20% | 8.9% | 8.9% | 8.9% | 3.2% | 3.5% | 1.4% | 0.65% |
| Mar 2026 | 25.1% | 20.5% | 11.2% | 9.2% | 4.1% | 13.8% | 9.2% | 4.3% | 1.8% | 0.81% |
| Apr 2026 | 37.9% | 20.7% | 9.3% | 7.6% | 5.1% | 6.2% | 4.1% | 4.6% | 3% | 1.5% |
| May 2026 | 39.8% | 17.8% | 8% | 5.3% | 14.6% | 4.4% | 2.9% | 4% | 1.7% | 1.6% |
| Jun 2026 | 25.3% | 20.7% | 6.2% | 4.1% | 30.9% | 5.1% | 2.3% | 3% | 1.3% | 1.2% |
| Jul 2026 | 45.3% | 20.4% | 5% | 3.3% | 13.6% | 5% | 2.2% | 2.6% | 1.5% | 0.99% |
| Aug 2026 | 44% | 24.1% | 8.8% | 4.8% | 4.8% | 3.9% | 3.2% | 2.9% | 2.1% | 1.4% |
| Sep 2026 | 45% | 20.1% | 9% | 6% | 6% | 4% | 3.3% | 3% | 2.1% | 1.4% |
Repetto and Rothy's sell other things too, so only their searches that name this product count here, like “repetto ballet flats”.
How has the Repetto and Rothy's comparison changed over the last 12 months?
3 findings
- Repetto was ahead of Rothy's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Repetto’s share of searches among ballet flat brands worldwide moved from 23.3% to 20.1%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
- Across the 12 months ending September 2026, Rothy's’ share of searches among ballet flat brands worldwide moved from 8.5% to 4%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for ballet flat brands worldwide in September 2026?
2 changes
In September 2026, Repetto lost share of searches among ballet flat brands worldwide, from 24.1% to 20.1%.
Estimated monthly branded searches for Rothy's worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Repetto’s and Rothy's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among ballet flat brands
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