Ballet flat brands:Which are most popular?

Name: Ballet flat brands: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Sam Edelman was the most searched ballet flat brand worldwide, accounting for 45% of all searches among the ten brands we track. When we checked with ChatGPT and Google AI Overviews, Sam Edelman and Margaux were mentioned most often, in four of the five answers. Sam Edelman was recommended most often, coming first in three out of four responses that gave a list.

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Top ballet flat brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Sam Edelman and Margaux were mentioned most often, in four of the five answers. Sam Edelman was recommended most often, coming first in three out of four answers that gave a list. Margaux was second, and Repetto was third. Tieks, which ranked third in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Sam Edelman	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Margaux	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
VIVAIA	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Repetto	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Rothy's	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Quince	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Vionic	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Tieks	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Birdies	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
French Sole	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Sam Edelman4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Margaux4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
VIVAIA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Repetto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rothy's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Quince2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vionic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tieks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Birdies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
French Sole0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ballet flat brands

5 answers

Asked ChatGPT
“Which ballet flat brand should I buy?”
1. 1Sam Edelman
2. 2Repetto
3. 3Margaux
4. 4Quince
5. 5VIVAIA
Asked ChatGPT
“What are the best ballet flat brands?”
1. 1Sam Edelman
2. 2Margaux
3. 3Repetto
4. 4Quince
5. 5VIVAIA
Asked ChatGPT
“What's the best ballet flat brand for walking all day?”
1. 1Vionic
2. 2VIVAIA
3. 3Margaux
Searched Google, AI Overview
“ballet flats”
1. 1Sam Edelman
2. 2Margaux
3. 3Rothy's
Searched Google, AI Overview
“flats for women”
1. 1Rothy's
2. 2Sam Edelman

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Which ballet flat brands do people search for most?

This chart shows how often people search Google for each ballet flat brand by name. Each line represents a brand's share of searches for all ten ballet flat brands we track, month by month, from English-language searches worldwide.

Share of searches among ballet flat brands worldwide, by month

Month	Sam Edelman	Repetto	Tieks	Birdies	Margaux	Rothy's	Vionic	VIVAIA	Quince	French Sole
Oct 2025	19.1%	23.3%	19.1%	12.7%	7%	8.5%	4.6%	3.4%	1.5%	0.86%
Nov 2025	23.6%	23.6%	19.4%	12.9%	4.7%	7.1%	3.1%	3.4%	1.4%	0.77%
Dec 2025	26.9%	18%	22%	9.8%	9.8%	6.6%	2.4%	2.8%	1.1%	0.71%
Jan 2026	19%	28.5%	15.6%	12.7%	5.7%	8.5%	3.8%	3.6%	1.7%	0.93%
Feb 2026	24.4%	20%	20%	8.9%	8.9%	8.9%	3.2%	3.5%	1.4%	0.65%
Mar 2026	25.1%	20.5%	11.2%	9.2%	4.1%	13.8%	9.2%	4.3%	1.8%	0.81%
Apr 2026	37.9%	20.7%	9.3%	7.6%	5.1%	6.2%	4.1%	4.6%	3%	1.5%
May 2026	39.8%	17.8%	8%	5.3%	14.6%	4.4%	2.9%	4%	1.7%	1.6%
Jun 2026	25.3%	20.7%	6.2%	4.1%	30.9%	5.1%	2.3%	3%	1.3%	1.2%
Jul 2026	45.3%	20.4%	5%	3.3%	13.6%	5%	2.2%	2.6%	1.5%	0.99%
Aug 2026	44%	24.1%	8.8%	4.8%	4.8%	3.9%	3.2%	2.9%	2.1%	1.4%
Sep 2026	45%	20.1%	9%	6%	6%	4%	3.3%	3%	2.1%	1.4%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Sam Edelman Caleres	45%	90.5K	0%	+1 points
2, held 2nd	Repetto	20.1%	40.5K	-18.2%	-3.9 points
3, held 3rd	Tieks	9%	18.1K	0%	+0.2 points
4, held 4th	Birdies	6%	12.1K	+22.2%	+1.2 points
5, held 5th	Margaux	6%	12.1K	+22.2%	+1.2 points
6, held 6th	Rothy's	4%	8.1K	0%	+0.1 points
7, held 7th	Vionic Caleres	3.3%	6.6K	0%	+0.1 points
8, held 8th	VIVAIA	3%	6K	0%	+0.1 points
9, held 9th	Quince	2.1%	4.3K	0%	0 points
10, held 10th	French Sole	1.4%	2.9K	0%	0 points

1.Sam Edelman
45%
Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share +1 points.
2.Repetto
20.1%
Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share -3.9 points.
3.Tieks
9%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
4.Birdies
6%
Held 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +1.2 points.
5.Margaux
6%
Held 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share +1.2 points.
6.Rothy's
4%
Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.Vionic
3.3%
Held 7th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
8.VIVAIA
3%
Held 8th. 6K estimated branded searches, 0% vs prior month. Share +0.1 points.
9.Quince
2.1%
Held 9th. 4.3K estimated branded searches, 0% vs prior month. Share 0 points.
10.French Sole
1.4%
Held 10th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Sam Edelman, Repetto and 2 other brands sell other things too, so only their searches that name this product count here, like “sam edelman flats”.

Which brand is most popular in search among ballet flat brands worldwide?

10 brands

In September 2026, Sam Edelman was the most searched among ballet flat brands worldwide, with an estimated 90.5K branded searches, 45% of all searches for the ten we track. Repetto is in 2nd place, 24.9 percentage points behind at 20.1%.

Global ballet flat brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Sam Edelman	19.1% → 45%	45.3%Jul 2026	19%Jan 2026	2nd → 1st
Repetto	23.3% → 20.1%	28.5%Jan 2026	17.8%May 2026	1st → 2nd
Tieks	19.1% → 9%	22%Dec 2025	5%Jul 2026	3rd
Birdies	12.7% → 6%	12.9%Nov 2025	3.3%Jul 2026	4th
Margaux	7% → 6%	30.9%Jun 2026	4.1%Mar 2026	6th → 5th
Rothy's	8.5% → 4%	13.8%Mar 2026	3.9%Aug 2026	5th → 6th
Vionic	4.6% → 3.3%	9.2%Mar 2026	2.2%Jul 2026	7th
VIVAIA	3.4% → 3%	4.6%Apr 2026	2.6%Jul 2026	8th
Quince	1.5% → 2.1%	3%Apr 2026	1.1%Dec 2025	9th
French Sole	0.86% → 1.4%	1.6%May 2026	0.65%Feb 2026	10th

Each finding as a sentence

Across the 12 months ending September 2026, Sam Edelman’s share of searches among ballet flat brands worldwide increased from 19.1% to 45%.
Across the 12 months ending September 2026, Repetto’s share of searches among ballet flat brands worldwide decreased from 23.3% to 20.1%.
Across the 12 months ending September 2026, Tieks’ share of searches among ballet flat brands worldwide decreased from 19.1% to 9%.
Across the 12 months ending September 2026, Birdies’ share of searches among ballet flat brands worldwide decreased from 12.7% to 6%.
Across the 12 months ending September 2026, Margaux’s share of searches among ballet flat brands worldwide decreased from 7% to 6%.
Across the 12 months ending September 2026, Rothy's’ share of searches among ballet flat brands worldwide decreased from 8.5% to 4%.
Across the 12 months ending September 2026, Vionic’s share of searches among ballet flat brands worldwide decreased from 4.6% to 3.3%.
Across the 12 months ending September 2026, Quince’s share of searches among ballet flat brands worldwide increased from 1.5% to 2.1%.
Across the 12 months ending September 2026, French Sole’s share of searches among ballet flat brands worldwide increased from 0.86% to 1.4%.
Across the 12 months ending September 2026, Sam Edelman’s share of searches among ballet flat brands worldwide peaked at 45.3% in July 2026 and was lowest at 19% in January 2026.
Across the 12 months ending September 2026, Repetto’s share of searches among ballet flat brands worldwide peaked at 28.5% in January 2026 and was lowest at 17.8% in May 2026.
Across the 12 months ending September 2026, Tieks’ share of searches among ballet flat brands worldwide peaked at 22% in December 2025 and was lowest at 5% in July 2026.
Across the 12 months ending September 2026, Birdies’ share of searches among ballet flat brands worldwide peaked at 12.9% in November 2025 and was lowest at 3.3% in July 2026.
Across the 12 months ending September 2026, Margaux’s share of searches among ballet flat brands worldwide peaked at 30.9% in June 2026 and was lowest at 4.1% in March 2026.
Across the 12 months ending September 2026, Rothy's’ share of searches among ballet flat brands worldwide peaked at 13.8% in March 2026 and was lowest at 3.9% in August 2026.
Across the 12 months ending September 2026, Vionic’s share of searches among ballet flat brands worldwide peaked at 9.2% in March 2026 and was lowest at 2.2% in July 2026.
Across the 12 months ending September 2026, VIVAIA’s share of searches among ballet flat brands worldwide peaked at 4.6% in April 2026 and was lowest at 2.6% in July 2026.
Across the 12 months ending September 2026, Quince’s share of searches among ballet flat brands worldwide peaked at 3% in April 2026 and was lowest at 1.1% in December 2025.
Across the 12 months ending September 2026, Sam Edelman rose from 2nd to 1st among ballet flat brands worldwide.
Across the 12 months ending September 2026, Repetto fell from 1st to 2nd among ballet flat brands worldwide.
Across the 12 months ending September 2026, Margaux rose from 6th to 5th among ballet flat brands worldwide.
Across the 12 months ending September 2026, Rothy's fell from 5th to 6th among ballet flat brands worldwide.
Across the 12 months ending September 2026, VIVAIA held steady: its share of searches among ballet flat brands worldwide moved less than 0.5 percentage points.

How did search popularity change for ballet flat brands worldwide in September 2026?

8 changes

In September 2026, Birdies gained share of searches among ballet flat brands worldwide, from 4.8% to 6%.
In September 2026, Margaux gained share of searches among ballet flat brands worldwide, from 4.8% to 6%.
In September 2026, Sam Edelman gained share of searches among ballet flat brands worldwide, from 44% to 45%.
In September 2026, Repetto lost share of searches among ballet flat brands worldwide, from 24.1% to 20.1%.
Quince’s share of searches among ballet flat brands worldwide has gained ground for 3 months in a row, from 1.3% to 2.1% in September 2026.
Estimated monthly branded searches for French Sole worldwide rose 190% over 12 measured months, from 1K to 2.9K in September 2026.
Estimated monthly branded searches for VIVAIA worldwide rose 53.8% over 12 measured months, from 3.9K to 6K in September 2026.
Estimated monthly branded searches for Vionic worldwide rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.

How are branded searches counted for ballet flat brands?

12 search terms

Each brand's share of searches among ballet flat brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.