Brandwave

Repetto vs Sam Edelman:Which is more popular?

In September 2026, Sam Edelman had more branded searches than Repetto among ballet flat brands worldwide. Sam Edelman had about 90,500 branded searches, while Repetto had 40,500. Sam Edelman made up 45% of all ballet flat brand searches we track, and Repetto accounted for 20.1%. When we asked ChatGPT and Google AI Overviews about ballet flat brands, Sam Edelman appeared in four of the five answers and Repetto in two. Sam Edelman was mentioned before Repetto in every answer that named either.

Among ballet flat brands worldwide in September 2026

Who do people search for more?

Sam Edelman, about 2 searches for every 1 for Repetto

Sam Edelman 90.5K searchesRepetto 40.5K searches

Who does AI mention more?

Sam Edelman, mentioned in 4 of 5 answers, Repetto in 2

Sam Edelman in 4 of 5Repetto in 2 of 5

Who does AI recommend more?

Sam Edelman, named ahead of Repetto in 3 of 3 answers

Sam Edelman first in 3Repetto never first

Follow Repetto vs Sam Edelman and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top ballet flat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sam Edelman was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Repetto was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sam Edelman was listed before Repetto in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sam Edelman1st
  2. Margaux2nd
  3. Repetto3rd
  4. VIVAIA4th
  5. Vionic5th
  6. Quince6th
  7. Rothy's7th
  8. Tieks–
  9. Birdies–
  10. French Sole–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sam Edelman4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Margaux4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • VIVAIA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Repetto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rothy's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Quince2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vionic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tieks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Birdies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • French Sole0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ballet flat brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Repetto or Sam Edelman more popular in search?

This chart shows how often people search Google for Repetto and Sam Edelman by name. Each line represents a brand's share of searches for all ten ballet flat brands we track, month by month, from English-language searches worldwide.

Repetto and Sam Edelman among ballet flat brands worldwide, by month

Share of searches by month for Sam Edelman, Repetto. The figures are in the table below the chart.

View monthly share of searches table
MonthSam EdelmanRepettoTieksBirdiesMargauxRothy'sVionicVIVAIAQuinceFrench Sole
Oct 202519.1%23.3%19.1%12.7%7%8.5%4.6%3.4%1.5%0.86%
Nov 202523.6%23.6%19.4%12.9%4.7%7.1%3.1%3.4%1.4%0.77%
Dec 202526.9%18%22%9.8%9.8%6.6%2.4%2.8%1.1%0.71%
Jan 202619%28.5%15.6%12.7%5.7%8.5%3.8%3.6%1.7%0.93%
Feb 202624.4%20%20%8.9%8.9%8.9%3.2%3.5%1.4%0.65%
Mar 202625.1%20.5%11.2%9.2%4.1%13.8%9.2%4.3%1.8%0.81%
Apr 202637.9%20.7%9.3%7.6%5.1%6.2%4.1%4.6%3%1.5%
May 202639.8%17.8%8%5.3%14.6%4.4%2.9%4%1.7%1.6%
Jun 202625.3%20.7%6.2%4.1%30.9%5.1%2.3%3%1.3%1.2%
Jul 202645.3%20.4%5%3.3%13.6%5%2.2%2.6%1.5%0.99%
Aug 202644%24.1%8.8%4.8%4.8%3.9%3.2%2.9%2.1%1.4%
Sep 202645%20.1%9%6%6%4%3.3%3%2.1%1.4%

Sam Edelman and Repetto sell other things too, so only their searches that name this product count here, like “sam edelman flats”.

How has the Repetto and Sam Edelman comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Sam Edelman took it in December 2025, Repetto took it in January 2026, Sam Edelman took it in February 2026.
  • Across the 12 months ending September 2026, Repetto’s share of searches among ballet flat brands worldwide moved from 23.3% to 20.1%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
  • Across the 12 months ending September 2026, Sam Edelman’s share of searches among ballet flat brands worldwide moved from 19.1% to 45%, and its estimated monthly branded searches moved from 22.2K to 90.5K.

How did search popularity change for ballet flat brands worldwide in September 2026?

2 changes

  1. In September 2026, Sam Edelman gained share of searches among ballet flat brands worldwide, from 44% to 45%.

  2. In September 2026, Repetto lost share of searches among ballet flat brands worldwide, from 24.1% to 20.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Repetto’s and Sam Edelman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Repetto

1 branded search term

  • repetto ballet flats

Sam Edelman

1 branded search term

  • sam edelman flats

How the Brand Demand Index is measured

Other head-to-heads among ballet flat brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free