Allbirds vs Vans:Which is searched more?
In September 2026, Vans had more branded searches than Allbirds among sneaker brands worldwide. Vans was estimated to have 5M branded searches compared to Allbirds’ 165K, and held a 5.8% Share of Search versus Allbirds’ 0.19%. These are worldwide searches for English-language branded terms.
Follow Allbirds vs Vans and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Allbirds or Vans?
Compare the sneaker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vans, Allbirds. The figures are in the table below the chart.
View monthly share of search table
| Month | Nike | Adidas | New Balance | Puma | ASICS | Skechers | Vans | Reebok | Allbirds |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.8% | 26% | 15.2% | 10% | 6.8% | 6.8% | 4.6% | 2.5% | 0.34% |
| Nov 2025 | 30.3% | 27.5% | 14% | 9.1% | 5.1% | 6.3% | 5.1% | 2.3% | 0.31% |
| Dec 2025 | 30.1% | 26.8% | 13.3% | 9.3% | 6% | 6% | 6% | 2.3% | 0.29% |
| Jan 2026 | 32.2% | 24.4% | 12.3% | 10.1% | 6.8% | 6.8% | 4.5% | 2.6% | 0.33% |
| Feb 2026 | 29.5% | 26.5% | 13.5% | 10.7% | 6.1% | 6.1% | 5% | 2.4% | 0.3% |
| Mar 2026 | 29.4% | 26.9% | 13.3% | 10.8% | 6% | 6% | 4.9% | 2.3% | 0.36% |
| Apr 2026 | 26.8% | 25% | 14.8% | 11.9% | 6.7% | 6.7% | 4.4% | 2.2% | 1.6% |
| May 2026 | 25% | 27% | 11.3% | 15.6% | 6.2% | 7.6% | 5.1% | 2% | 0.31% |
| Jun 2026 | 27.5% | 28.5% | 12.6% | 10.4% | 6.9% | 6.9% | 4.6% | 2.3% | 0.34% |
| Jul 2026 | 27.6% | 29% | 12.4% | 10.5% | 6.8% | 5.6% | 5.6% | 2.3% | 0.22% |
| Aug 2026 | 25.4% | 26.9% | 13.8% | 11.5% | 7.6% | 6.2% | 6.2% | 2.1% | 0.17% |
| Sep 2026 | 28.3% | 25.4% | 12.9% | 10.9% | 7.1% | 7.1% | 5.8% | 2.3% | 0.19% |
How has the Allbirds and Vans comparison changed over the last 12 months?
3 findings
- Vans was ahead of Allbirds in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Allbirds’ estimated Share of Search among sneaker brands worldwide moved from 0.34% to 0.19%, and its estimated monthly branded searches moved from 301K to 165K.
- Across the 12 months ending September 2026, Vans’ estimated Share of Search among sneaker brands worldwide moved from 4.6% to 5.8%, and its estimated monthly branded searches moved from 4.1M to 5M.
How did search popularity change for sneaker brands worldwide in September 2026?
2 changes
Other head-to-heads among sneaker brands
How each brand is measured
Brandwave collects information about searches that people make online using Allbirds’ and Vans’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.