Allbirds vs Puma:Which is searched more?
In September 2026, Puma had more branded searches than Allbirds among sneaker brands worldwide. Puma was estimated to have 9.4M branded searches compared to Allbirds’ 215K, and held a 10.6% Share of Search versus Allbirds’ 0.24%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Allbirds or Puma?
Compare the sneaker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Puma, Allbirds. The figures are in the table below the chart.
View monthly share of search table
| Month | Nike | Adidas | New Balance | Puma | ASICS | Skechers | Vans | Reebok | Allbirds |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.2% | 25.4% | 14.8% | 9.8% | 8.4% | 6.7% | 4.8% | 2.5% | 0.39% |
| Nov 2025 | 29.7% | 26.9% | 13.7% | 8.9% | 6.5% | 6.2% | 5.4% | 2.3% | 0.36% |
| Dec 2025 | 29.4% | 26.2% | 13% | 9.1% | 7.6% | 5.8% | 6.3% | 2.3% | 0.35% |
| Jan 2026 | 31.5% | 23.8% | 12% | 9.9% | 8.5% | 6.6% | 4.7% | 2.5% | 0.38% |
| Feb 2026 | 28.9% | 25.9% | 13.2% | 10.5% | 7.7% | 5.9% | 5.2% | 2.3% | 0.35% |
| Mar 2026 | 28.8% | 26.3% | 13% | 10.6% | 7.7% | 5.9% | 5.1% | 2.3% | 0.42% |
| Apr 2026 | 26.1% | 24.4% | 14.4% | 11.6% | 8.5% | 6.5% | 4.7% | 2.1% | 1.8% |
| May 2026 | 24.4% | 26.3% | 11% | 15.2% | 8% | 7.4% | 5.3% | 2% | 0.37% |
| Jun 2026 | 26.9% | 27.8% | 12.3% | 10.1% | 8.7% | 6.8% | 4.9% | 2.2% | 0.4% |
| Jul 2026 | 26.8% | 28.3% | 12.1% | 10.2% | 8.9% | 5.4% | 5.8% | 2.2% | 0.27% |
| Aug 2026 | 24.7% | 26.2% | 13.4% | 11.2% | 9.7% | 6.1% | 6.5% | 2.1% | 0.21% |
| Sep 2026 | 27.5% | 24.7% | 12.6% | 10.6% | 9.1% | 6.9% | 6.1% | 2.3% | 0.24% |
How has the Allbirds and Puma comparison changed over the last 12 months?
3 findings
- Puma was ahead of Allbirds in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Allbirds’ estimated Share of Search among sneaker brands worldwide moved from 0.39% to 0.24%, and its estimated monthly branded searches moved from 362K to 215K.
- Across the 12 months ending September 2026, Puma’s estimated Share of Search among sneaker brands worldwide moved from 9.8% to 10.6%, and its estimated monthly branded searches moved from 9M to 9.4M.
How did search popularity change for sneaker brands worldwide in September 2026?
2 changes
In September 2026, Puma lost estimated Share of Search among sneaker brands worldwide, from 11.2% to 10.6%.
Estimated monthly branded searches for Allbirds worldwide fell 40.7% over 12 measured months, from 362K to 215K in September 2026.
Other head-to-heads among sneaker brands
How each brand is measured
Brandwave collects information about searches that people make online using Allbirds’ and Puma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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