Brandwave

How popular isPuma in search?

In August 2026, there were an estimated 9.1M branded searches for Puma worldwide which is up 22.2% over the last 11 months. Puma holds 12.2% estimated Share of Search among trainers worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adidas27.3%
  2. Nike27.3%
  3. New Balance18.2%
  4. ASICS13.1%
  5. Puma12.2%
  6. Reebok2%
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Where does Puma compete?

Puma is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Trainers5th of 612.2%Shown below
Basketball shoe brands4th of 513.7%Show ranking
Sneaker brands4th of 514.1%Show ranking
Football boot brands4th of 514.1%Show ranking
Gym bags3rd of 615.7%Show ranking
Golf shoes3rd of 616.2%Show ranking
Sports bag brands3rd of 517.1%Show ranking
Cricket shoes4th of 617.2%Show ranking
Footballs3rd of 618.3%Show ranking
Football brands3rd of 518.3%Show ranking

Which trainers compete with Puma?

Puma against trainers worldwide, by month

Share of Search by month for Adidas, Nike, New Balance, ASICS, Puma, Reebok. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasNikeNew BalanceASICSPumaReebok
Oct 202524.5%30.2%20.1%11.5%11.1%2.7%
Nov 202527.3%33.3%18.2%8.7%10%2.5%
Dec 202526.8%32.7%17.8%10.5%9.8%2.4%
Jan 202623.8%35.7%15.9%11.2%10.7%2.6%
Feb 202626.1%32.1%17.4%10.3%11.8%2.4%
Mar 202626.2%32%17.5%10.3%11.7%2.3%
Apr 202624%29.5%19.6%11.6%13.2%2.2%
May 202627.2%27.2%14.8%10.8%18.1%2%
Jun 202629.7%29.7%16.1%11.4%10.9%2.2%
Jul 202629.6%29.6%16.1%11.8%10.8%2.2%
Aug 202627.3%27.3%18.2%13.1%12.2%2%
Sep 2026——————

  1. 1.Adidas

    27.3%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -2.3 points.

  2. 2.Nike

    27.3%

    Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share -2.3 points.

  3. 3.New Balance

    18.2%

    Held 3rd. 13.6M estimated branded searches, +22.5% vs prior month. Share +2.1 points.

  4. 4.ASICS

    13.1%

    Held 4th. 9.8M estimated branded searches, +20.4% vs prior month. Share +1.3 points.

  5. 5.Puma

    12.2%

    Held 5th. 9.1M estimated branded searches, +22.2% vs prior month. Share +1.4 points.

  6. 6.Reebok

    2%

    Held 6th. 1.5M estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Puma and its closest rivals

How has branded search demand for Puma changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Puma worldwide rose from 7.5M to 9.1M.
  • Across the 11 months ending August 2026, Puma’s estimated Share of Search among trainers worldwide increased from 11.1% to 12.2%.
  • Across the 11 months ending August 2026, Puma’s estimated Share of Search among trainers worldwide peaked at 18.1% in May 2026 and was lowest at 9.8% in December 2025.

How did search popularity change for trainers worldwide in August 2026?

  1. In August 2026, New Balance gained estimated Share of Search among trainers worldwide, from 16.1% to 18.2%.

  2. In August 2026, Puma gained estimated Share of Search among trainers worldwide, from 10.8% to 12.2%.

  3. In August 2026, ASICS gained estimated Share of Search among trainers worldwide, from 11.8% to 13.1%.

  4. In August 2026, Adidas lost estimated Share of Search among trainers worldwide, from 29.6% to 27.3%.

  5. In August 2026, Nike lost estimated Share of Search among trainers worldwide, from 29.6% to 27.3%.

  6. Estimated monthly branded searches for Reebok worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.

How is Puma measured?

Brandwave collects information about searches that people make online using Puma’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • puma

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How the Brand Demand Index is measured

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