Mitre vs Puma:Which is searched more?
In August 2026, Puma had more branded searches than Mitre among footballs worldwide. Puma was estimated to have 9.1M branded searches compared to Mitre’s 8.1K, and held an 18.3% Share of Search versus Mitre’s 0.02%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Mitre or Puma?
Compare the footballs people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Puma, Mitre. The figures are in the table below the chart.
View monthly share of search table
| Month | Puma | Mitre |
|---|---|---|
| Oct 2025 | 16.8% | 0.01% |
| Nov 2025 | 14.2% | 0.01% |
| Dec 2025 | 14.2% | 0.01% |
| Jan 2026 | 15.3% | 0.01% |
| Feb 2026 | 16.8% | <0.01% |
| Mar 2026 | 16.8% | 0.01% |
| Apr 2026 | 19.8% | 0.01% |
| May 2026 | 25% | 0.01% |
| Jun 2026 | 15.5% | 0.02% |
| Jul 2026 | 15.5% | 0.02% |
| Aug 2026 | 18.3% | 0.02% |
| Sep 2026 | — | — |
How has the Mitre and Puma comparison changed over the last 12 months?
3 findings
- Puma was ahead of Mitre in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mitre’s estimated Share of Search among footballs worldwide moved from 0.01% to 0.02%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 11 months ending August 2026, Puma’s estimated Share of Search among footballs worldwide moved from 16.8% to 18.3%, and its estimated monthly branded searches moved from 7.5M to 9.1M.
How did search popularity change for footballs worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Mitre’s and Puma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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