How popular isNike in search?
In August 2026, there were an estimated 20.4M branded searches for Nike worldwide which held steady over the last 11 months. Nike holds 40.8% estimated Share of Search among football brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which football brands compete with Nike?
Share of Search by month for Adidas, Nike, Puma. The figures are in the table below the chart.
View monthly share of search table
| Month | Adidas | Nike | Puma | Mitre | Select |
|---|---|---|---|---|---|
| Oct 2025 | 37.3% | 45.9% | 16.8% | 0.01% | <0.01% |
| Nov 2025 | 38.6% | 47.2% | 14.2% | 0.01% | <0.01% |
| Dec 2025 | 38.6% | 47.2% | 14.2% | 0.01% | <0.01% |
| Jan 2026 | 33.9% | 50.8% | 15.3% | 0.01% | <0.01% |
| Feb 2026 | 37.3% | 45.9% | 16.8% | <0.01% | <0.01% |
| Mar 2026 | 37.5% | 45.7% | 16.8% | 0.01% | <0.01% |
| Apr 2026 | 36% | 44.2% | 19.8% | 0.01% | <0.01% |
| May 2026 | 37.5% | 37.5% | 25% | 0.01% | <0.01% |
| Jun 2026 | 42.2% | 42.2% | 15.5% | 0.02% | <0.01% |
| Jul 2026 | 42.2% | 42.2% | 15.5% | 0.02% | <0.01% |
| Aug 2026 | 40.8% | 40.8% | 18.3% | 0.02% | <0.01% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.8% | 20.4M | 0% | -1.4 points | |
| 2, held 2nd | 40.8% | 20.4M | 0% | -1.4 points | |
| 3, held 3rd | 18.3% | 9.1M | +22.2% | +2.8 points | |
| 4, held 4th | 0.02% | 8.1K | -18.2% | 0 points | |
| 5, held 5th | <0.01% | 2.9K | -19.4% | 0 points |
1.
Adidas
40.8%
Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -1.4 points.
2.
Nike40.8%
Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share -1.4 points.
3.
Puma18.3%
Held 3rd. 9.1M estimated branded searches, +22.2% vs prior month. Share +2.8 points.
4.
Mitre0.02%
Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share 0 points.
5.
Select<0.01%
Held 5th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.
Compare search popularity between Nike and its closest rivals
How has branded search demand for Nike changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Nike worldwide held steady at 20.4M.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among football brands worldwide decreased from 45.9% to 40.8%.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among football brands worldwide peaked at 50.8% in January 2026 and was lowest at 37.5% in May 2026.
- Across the 11 months ending August 2026, Nike fell from 1st to 2nd among football brands worldwide.
How did search popularity change for football brands worldwide in August 2026?
5 changes
In August 2026, Puma gained estimated Share of Search among football brands worldwide, from 15.5% to 18.3%.
In August 2026, Adidas lost estimated Share of Search among football brands worldwide, from 42.2% to 40.8%.
In August 2026, Nike lost estimated Share of Search among football brands worldwide, from 42.2% to 40.8%.
Estimated monthly branded searches for Mitre worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.
Estimated monthly branded searches for Select worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.
Where does Nike compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Trainers | 2nd of 6 | 27.3% | Show ranking |
| Basketball shoe brands | 2nd of 5 | 30.5% | Show ranking |
| Sneaker brands | 2nd of 5 | 31.4% | Show ranking |
| Football boot brands | 2nd of 5 | 31.5% | Show ranking |
| Gym bags | 2nd of 6 | 35.1% | Show ranking |
| Sports bra brands | 2nd of 5 | 36.8% | Show ranking |
| Netball shoe brands | 2nd of 5 | 37% | Show ranking |
| Sports bag brands | 2nd of 5 | 38.3% | Show ranking |
| Rugby boot brands | 2nd of 5 | 39.3% | Show ranking |
| Footballs | 2nd of 6 | 40.8% | Show ranking |
| Football brands | 2nd of 5 | 40.8% | Shown above |
| Kids shoe brands | 2nd of 5 | 47.5% | Show ranking |
| Jump rope brands | 2nd of 5 | 49.8% | Show ranking |
| Leggings | 1st of 6 | 51.4% | Show ranking |
| Gym clothing brands | 1st of 5 | 51.8% | Show ranking |
| School bags | 1st of 6 | 81.7% | Show ranking |
| Basketball brands | 1st of 5 | 96.8% | Show ranking |
| Swimming goggles | 1st of 6 | 97.7% | Show ranking |
How is Nike measured?
Brandwave collects information about searches that people make online using Nike’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nike
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