Brandwave

How popular isNike in search?

In August 2026, there were an estimated 20.4M branded searches for Nike worldwide which held steady over the last 11 months. Nike holds 37% estimated Share of Search among netball shoe brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adidas37%
  2. Nike37%
  3. ASICS17.8%
  4. Under Armour6.1%
  5. Mizuno2.2%
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Which netball shoe brands compete with Nike?

Nike against netball shoe brands worldwide, by month

Share of Search by month for Adidas, Nike, ASICS, Under Armour, Mizuno. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasNikeASICSUnder ArmourMizuno
Oct 202533.2%40.7%15.5%8.2%2.4%
Nov 202535.9%43.8%11.4%7.2%1.8%
Dec 202534.3%41.8%13.4%8.4%2.1%
Jan 202630.4%45.6%14.3%7.5%2.2%
Feb 202634.7%42.6%13.7%7%2.1%
Mar 202634.8%42.5%13.7%7%2.1%
Apr 202633.6%41.3%16.2%6.8%2%
May 202638.2%38.2%15.1%6.3%2.3%
Jun 202638.5%38.5%14.8%6.3%1.9%
Jul 202638.3%38.3%15.3%6.3%1.9%
Aug 202637%37%17.8%6.1%2.2%
Sep 2026—————

  1. 1.Adidas

    37%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -1.3 points.

  2. 2.Nike

    37%

    Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share -1.3 points.

  3. 3.ASICS

    17.8%

    Held 3rd. 9.8M estimated branded searches, +20.4% vs prior month. Share +2.5 points.

  4. 4.Under Armour

    6.1%

    Held 4th. 3.4M estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Mizuno

    2.2%

    Held 5th. 1.2M estimated branded searches, +22% vs prior month. Share +0.3 points.

Compare search popularity between Nike and its closest rivals

How has branded search demand for Nike changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nike worldwide held steady at 20.4M.
  • Across the 11 months ending August 2026, Nike’s estimated Share of Search among netball shoe brands worldwide decreased from 40.7% to 37%.
  • Across the 11 months ending August 2026, Nike’s estimated Share of Search among netball shoe brands worldwide peaked at 45.6% in January 2026 and was lowest at 37% in August 2026.
  • Across the 11 months ending August 2026, Nike fell from 1st to 2nd among netball shoe brands worldwide.

How did search popularity change for netball shoe brands worldwide in August 2026?

  1. In August 2026, ASICS gained estimated Share of Search among netball shoe brands worldwide, from 15.3% to 17.8%.

  2. In August 2026, Adidas lost estimated Share of Search among netball shoe brands worldwide, from 38.3% to 37%.

  3. In August 2026, Nike lost estimated Share of Search among netball shoe brands worldwide, from 38.3% to 37%.

  4. Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

Where does Nike compete?

Nike is ranked in 18 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Trainers2nd of 627.3%Show ranking
Basketball shoe brands2nd of 530.5%Show ranking
Sneaker brands2nd of 531.4%Show ranking
Football boot brands2nd of 531.5%Show ranking
Gym bags2nd of 635.1%Show ranking
Sports bra brands2nd of 536.8%Show ranking
Netball shoe brands2nd of 537%Shown above
Sports bag brands2nd of 538.3%Show ranking
Rugby boot brands2nd of 539.3%Show ranking
Footballs2nd of 640.8%Show ranking
Football brands2nd of 540.8%Show ranking
Kids shoe brands2nd of 547.5%Show ranking
Jump rope brands2nd of 549.8%Show ranking
Leggings1st of 651.4%Show ranking
Gym clothing brands1st of 551.8%Show ranking
School bags1st of 681.7%Show ranking
Basketball brands1st of 596.8%Show ranking
Swimming goggles1st of 697.7%Show ranking

How is Nike measured?

Brandwave collects information about searches that people make online using Nike’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nike

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How the Brand Demand Index is measured

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