How popular isNike in search?
In September 2026, there were an estimated 24.3M branded searches for Nike worldwide which held steady over the last 12 months. Nike holds 40.1% estimated Share of Search among turf shoes brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Nike40.1%Adidas36%
New Balance18.3%
Under Armour5.5%
Follow Nike and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which turf shoes brands compete with Nike?
Share of Search by month for Nike, Adidas, New Balance, Under Armour. The figures are in the table below the chart.
View monthly share of search table
| Month | Nike | Adidas | New Balance | Under Armour |
|---|---|---|---|---|
| Oct 2025 | 37.8% | 35.3% | 20.6% | 6.2% |
| Nov 2025 | 39.9% | 36.2% | 18.4% | 5.5% |
| Dec 2025 | 40.1% | 35.7% | 17.7% | 6.5% |
| Jan 2026 | 43.9% | 33.2% | 16.7% | 6.2% |
| Feb 2026 | 40.1% | 36% | 18.3% | 5.5% |
| Mar 2026 | 40% | 36.5% | 18.1% | 5.4% |
| Apr 2026 | 38.1% | 35.6% | 21.1% | 5.2% |
| May 2026 | 37.5% | 40.5% | 16.9% | 5.1% |
| Jun 2026 | 38% | 39.4% | 17.4% | 5.2% |
| Jul 2026 | 37.9% | 39.9% | 17.1% | 5.1% |
| Aug 2026 | 36.5% | 38.7% | 19.9% | 4.9% |
| Sep 2026 | 40.1% | 36% | 18.3% | 5.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 40.1% | 24.3M | -2.4% | +3.7 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 36% | 21.8M | -17.5% | -2.7 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 18.3% | 11.1M | -18.4% | -1.6 points | |
| 4, held 4th | 5.5% | 3.4M | 0% | +0.6 points |
1.
Nike40.1%
Moved from 2nd to 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +3.7 points.
2.
36%
Moved from 1st to 2nd. 21.8M estimated branded searches, -17.5% vs prior month. Share -2.7 points.
18.3%
Held 3rd. 11.1M estimated branded searches, -18.4% vs prior month. Share -1.6 points.
5.5%
Held 4th. 3.4M estimated branded searches, 0% vs prior month. Share +0.6 points.
Compare search popularity between Nike and its closest rivals
Every comparison with Nike
43 comparisons
- Adidas vs Nike
- Lululemon vs Nike
- New Balance vs Nike
- Nike vs Puma
- ASICS vs Nike
- Nike vs Skechers
- Nike vs Vans
- Gymshark vs Nike
- Nike vs Under Armour
- Nike vs Reebok
- Clarks vs Nike
- Arena vs Nike
- Mizuno vs Nike
- Alo Yoga vs Nike
- Head vs Nike
- Canterbury vs Nike
- JanSport vs Nike
- Nike vs Speedo
- Herschel vs Nike
- Nike vs Smiggle
- Nike vs Sweaty Betty
- Nike vs Tarte
- Allbirds vs Nike
- Nike vs NoBull
- Ecco vs Nike
- Nike vs Victoria's Secret
- DVS vs Nike
- FootJoy vs Nike
- Nike vs Rogue Fitness
- Bobux vs Nike
- Inov-8 vs Nike
- Manduka vs Nike
- Nike vs Zoggs
- Eastpak vs Nike
- Gaiam vs Nike
- Aqua Sphere vs Nike
- Crossrope vs Nike
- Mitre vs Nike
- Nike vs Select
- Nike vs TYR
- Nike vs Rush Athletics
- Nike vs Uhlsport
- BalanceFrom vs Nike
How has branded search demand for Nike changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nike worldwide held steady, from 24.9M to 24.3M.
- Across the 12 months ending September 2026, Nike’s estimated Share of Search among turf shoes brands worldwide increased from 37.8% to 40.1%.
- Across the 12 months ending September 2026, Nike’s estimated Share of Search among turf shoes brands worldwide peaked at 43.9% in January 2026 and was lowest at 36.5% in August 2026.
How did search popularity change for turf shoes brands worldwide in September 2026?
4 changes
In September 2026, Nike overtook Adidas to become the leader among turf shoes brands worldwide, with 40.1% estimated Share of Search.
In September 2026, Under Armour gained estimated Share of Search among turf shoes brands worldwide, from 4.9% to 5.5%.
In September 2026, Adidas lost estimated Share of Search among turf shoes brands worldwide, from 38.7% to 36%.
In September 2026, New Balance lost estimated Share of Search among turf shoes brands worldwide, from 19.9% to 18.3%.
Where does Nike compete?
How is Nike measured?
Brandwave collects information about searches that people make online using Nike’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- nike
- nike air max
- nike shoes
- nike shox
Do you work for Nike? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Nike your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.